Nurbaiti Nurbaiti
Manajemen, Fakultas Ekonomi Dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara Medan

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Analisis Pelayanan Administrasi Kependudukan Dalam Pembuatan Akta Kelahiran Dan Kartu Keluarga Di Kantor Dinas Kependudukan Dan Pencatatan Sipil Kota Medan Khori Ayu Tridyanthi; Nurbaiti Nurbaiti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 2: EBMA 2022
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i2.3590

Abstract

The Department of Population and Civil Registration of the City of Medan is an implementing element of government affairs in the field of population administration and civil registration. The Medan City Population and Civil Registration Office is led by the Head of Service who is under and is responsible for the Mayor of Medan City through the Regional Secretariat. The purpose of this study is to analyze the Population Administration Management in Making Birth Certificates and Family Cards at the Office of the Department of Population and Civil Registration in Medan City. The research method used in this article is descriptive qualitative.
Pengaruh Norma Subjektif dan Persepsi Manfaat Terhadap Intensitas Menggunakan Fintech Payment dengan Sikap Pengguna Sebagai Variabel Intervening (Studi Kasus: Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara) Tanzila Arifah Putri; Nurbaiti Nurbaiti; Juliana Nasution
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 1: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i1.3811

Abstract

This study aims to analyze the effect of subjective norms and perceptions of benefits on the intensity of using fintech payment intervened through user attitude variables. The type of research used that is used is quantitative research with causality research design.The population in this study amounted to 3973 respondents.By using non-probability sampling sampling technique, a sample of 98 people was taken using slovin formula.The data analysis technique used is path analysis. The results showed that partially subjective norm variables had no significant effect on the intensity of using fintech payment, but the perception of benefits and user attitudes had a significant effect on the intensity of using fintech payment. Subjective norm variables affect user attitudes, while the perception of benefits does not affect user attitudes. When intervened with user attitude variables, subjective norm variables affect the decision intensity of using fintech payment. While the perception of benefits does not affect the intensity of using fintech payment.As well as subjective norms, perceptions of benefits and user attitudes simultaneously affect the intensity of using fintech payments.
Pengaruh Gerakan Nasional Non Tunai, Social Influence, Dan Persepsi Kemudahan Penggunaan Terhadap Minat Menggunakan Digital Payment Dalam Konsep Maslahah (Studi Kasus : Kota Kisaran) Anggi Kartika; Nurbaiti Nurbaiti; Nuri Aslami
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 1: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i1.3974

Abstract

This study aims to determine the influence of the National Non-Cash Movement, Social Influence and Perceived Ease of Use on Interests in Using Digital Payments in the Concept of Maslahah in Kisaran City Communities, both partially and simultaneously. This research uses quantitative research methods. The population in this study is the people of Kota Kisaran. The sampling technique used was non-probability sampling, namely purposive sampling with a total sample of 100 respondents. Data collection techniques using a questionnaire. The primary data obtained was analyzed through the IBM SPSS statistics 25 program. The results showed that first, the National Non-Cash Movement had a positive and significant effect on Digital Payments for the Kisaran City Community with a significant value of 0.006 <0.05. Second, Social Influence has a positive and significant effect on Digital Payments for Kisaran City Communities with a significant value of 0.000 <0.05. The three Perceived Ease of Use have a positive and significant effect on Digital Payments in Kisaran City Communities with a significant value of 0.000 <0.05. Fourth, simultaneously the Non-Cash National Movement, Social Influence and Perception of Ease of Use have a positive and significant effect on Digital Payment with a significant value of 0.000 <0.05.
Strategi Peningkatan E-Business Untuk Meningkatkan Penjualan Internasional Dina Aulia Nasution; Nurbaiti Nurbaiti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 4, No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4334

Abstract

This research is conducted with the aim of gaining understanding and explaining how to develop e-business in international product marketing. Additionally, this research also aims to describe and analyze the tactical strategies applied to achieve success in e-business and product/service marketing. The research method used is qualitative research that focuses on the description and analysis of the implementation of e-business development in international product marketing. The data used are secondary data sourced from relevant journals on e-business enhancement strategies, especially at the international level.