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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Dina Aulia Nasution
Manajemen, Fakultas Ekonomi Dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara Medan
Economics, Econometrics & Finance

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Strategi Peningkatan E-Business Untuk Meningkatkan Penjualan Internasional Dina Aulia Nasution; Nurbaiti Nurbaiti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 4, No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4334

Abstract

This research is conducted with the aim of gaining understanding and explaining how to develop e-business in international product marketing. Additionally, this research also aims to describe and analyze the tactical strategies applied to achieve success in e-business and product/service marketing. The research method used is qualitative research that focuses on the description and analysis of the implementation of e-business development in international product marketing. The data used are secondary data sourced from relevant journals on e-business enhancement strategies, especially at the international level.
Co-Authors Nurbaiti Nurbaiti