Markus Sukendar
Politeknik Indonusa Surakarta

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Peningkatan Manajemen Produksi dan Penjualan Produk Banyu Lemon (Sari Lemon) Dengan Memanfaatkan Website Dan Marketplace Di Masa Pandemi Covid-19: Banyu Lemon Edy Susena; Markus Sukendar; Riyan Setiyanto; Afrilia Primadani; Yogi Maris; Dewi Pangastuti
DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 6 No 2 (2022)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/dikemas.v6i2.355

Abstract

Pandemi covid-19 yang melanda dunia pada dua tahun terakhir ini telah menyebabkan terpuruknya berbagai sektor, salah satunya sektor ekonomi. Banyak perusahaan besar sampai industri rumah tangga tidak dapat beroperasi. Di masa new normal ini pelan – pelan sektor ekonomi mulai bangkit. Kebangkitan sektor ekonomi tentunya perlu dukungan dari berbagai pihak. Tim Penerapan Ipteks Masyarakat Politeknik Indonusa Surakarta bekerja sama dengan Direktorat Jenderal Pendidikan Vokasi memberikan dukungan kepada industri rumahan Banyu Lemon Ngargoyoso Karanganyar untuk bangkit lagi. Program yang diberikan adalah Penerapan Ipteks Masyarakat (PIM) Program Penerapan Ipteks Masyarakat (PIM) yang dilaksanakan di Industri Rumahan Banyu Lemon Ngargoyoso Karanganyar selama 6 bulan mulai bulan Juli-Desember 2022. Kegiatan yang dilakukan adalah Forum Group Disscusion dengan mitra, memproses Izin PIRT ke Dinas Kesehatan Kabupaten Karanganyar, merancang sistem informasi penjualan secara online, mendaftarkan produk Banyu Lemon ke marketplace, membuat varian produk Lemon Madu, mendesain label dan kemasan produk, meningkatkan produktifitas, meningkatkan jumlah agen pemasaran. Kata kunci: Banyu, Lemon, Sari, online
Banyu Lemon Sales Management Based on Information and Technology Edy Susena; Suci Purwandari; Markus Sukendar; Riyan Setiyanto
Jurnal AKSI (Akuntansi dan Sistem Informasi) Vol. 8 No. 2 (2023)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/aksi.v8i2.544

Abstract

Technology was created to facilitate activities in everyday life, and to help us provide fast, precise, and accurate information. The internet is not only a communication tool for spreading information that is very fast and cheap. In the economic field there are many marketing methods via the internet to achieve increased sales turnover targets. An e-commerce website or online store is a website that aims to sell one or more goods and services using electronic media as a medium for information and transaction media for these goods/services. Before getting to know the internet, the sellers only advertised the company through word of mouth and distribution of brochures so that only a few people knew about it. Currently, Banyu Lemon does not yet have publicity or promotion facilities, so that consumers who visit Banyu Lemon are only from the surrounding area and people outside the area do not know the existence and products of the shop. Meanwhile, in promotion we need a media that can help the promotion reach the target consumers. Therefore, in order to provide good service to consumers while promoting Banyu Lemon products, an information media in the form of a website is designed to promote and increase sales of Banyu Lemon products.