Article Per Year (5 Year)
p-Index From 2019 - 2024
0.751
P-Index
This Author published in this journals
All Journal JMB : Jurnal Manajemen dan Bisnis Jurnal Comparative : Ekonomi Dan Bisnis Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Resy Perwithasari
Universitas Muhammadiyah Tangerang
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
THE INFLUENCE OF SHOPPING LIFESTYLE AND PRICE DISCOUNTS ON BUYING IMPULSE IN PURCHASING FASHION PRODUCTS Resy Perwithasari; Sena Atmaja; Aprilia Kartini
Jurnal Comparative: Ekonomi dan Bisnis Vol 5, No 2 (2023): Jurnal Comparative: Ekonomi Dan Bisnis
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v5i2.9649

Abstract

Gaya Hidup Berbelanja dan Potongan Harga para pelaku bisnis dapat menarik konsumen melakukan Impulse Buying. Penelitian ini bertujuan untuk mengetahui Pengaruh Gaya Hidup Berbelanja dan Potongan Harga Terhadap Impulse Buying di Matahari Department Store Supermall Karawaci. Metode penelitian ini adalah menggunakan metode kuantitatif. Data yang diolah merupakan hasil dari penyebaran kuesioner kepada masyarakat yang pernah berbelanja di Matahari Department Store Supermall Karawaci. Metode pengambilan sampel adalah purposive sampling berjumlah 96 responden. Teknik analisis data menggunakan software SPSS versi 26. Hasil penelitian ini menunjukan Gaya Hidup Berbelanja dan Potongan Harga berpengaruh signifikan terhadap Impulse Buying. Hal ini ditunjukkan Gaya Hidup Berbelanja dengan thitung 12.075 > ttabel yakni 1.985 berpengaruh signifikan terhadap Impulse Buying (Y) dan Potongan Harga (X2) thitung < ttabel yakni 7,079 < 1,985 berpengaruh signifikan terhadap Impulse Buying (Y). Dan secara simultan variabel Gaya Hidup Berbelanja (X1) dan Potongan Harga (X2) berpengaruh secara positif terhadap Impulse Buying (Y) yakni Fhitung > Ftabel sebesar 80,118 > 3,09.Kata kunci : Gaya Hidup Berbelanja, Potongan Harga, Impulse Buying
Meningkatkan Creativepreneurship pada Siswa SMKN 4 Kabupaten Tangerang Cahyani Kurniastuti; Ismayudin Yuliyzar; Priyo Susilo; Resy Perwithasari
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 7 (2023): Oktober
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10037236

Abstract

Dedication to the Society with the theme Increasing Creativepreneurship in Students at SMKN 4 Tangerang Regency "is a real effort to increase students' ability to create entrepreneurship with a creative approach and following technological developments". Anyone can become a creativepreneur as long as they can create and promote products in a way that is creative, unique, interesting and follows current trends in society. Of course, becoming a creativepreneur is not easy because it requires hard work, commitment and continuous effort as well as following technological developments and trends in society in order to build a successful business. The stages of this community service activity are carried out with the Preliminary Study preparation stage, Preparation of Goals and Targets, Socialization and Registration, Development of Educational Materials including the importance of creativity in entrepreneurship, types of creativepreneur activities, and the use of social media to promote business, Monitoring and Evaluation.
Meningkatkan Creativepreneurship pada Siswa SMKN 4 Kabupaten Tangerang Cahyani Kurniastuti; Ismayudin Yuliyzar; Priyo Susilo; Resy Perwithasari
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 7 (2023): Oktober
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10037236

Abstract

Dedication to the Society with the theme Increasing Creativepreneurship in Students at SMKN 4 Tangerang Regency "is a real effort to increase students' ability to create entrepreneurship with a creative approach and following technological developments". Anyone can become a creativepreneur as long as they can create and promote products in a way that is creative, unique, interesting and follows current trends in society. Of course, becoming a creativepreneur is not easy because it requires hard work, commitment and continuous effort as well as following technological developments and trends in society in order to build a successful business. The stages of this community service activity are carried out with the Preliminary Study preparation stage, Preparation of Goals and Targets, Socialization and Registration, Development of Educational Materials including the importance of creativity in entrepreneurship, types of creativepreneur activities, and the use of social media to promote business, Monitoring and Evaluation.
Pengaruh Cita Rasa Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Gelato (Studi Kasus Pelanggan Ilvero) Sena Atmaja; Resy Perwithasari; Helmas Septiyo Hadi; Rosidawaty Rosidawaty
JMB : Jurnal Manajemen dan Bisnis Vol 13, No 2 (2024): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v13i2.12253

Abstract

The purpose of this study is to determine and analyze the influence of Taste and Service Quality on Purchase Decisions both partially and simultaneously. The sample consists of 96 respondents who are customers of Il Vero. This research uses a quantitative method. The sampling technique used is purposive sampling. Data was collected using a questionnaire instrument with a Likert Summated Rating (LSR) scale, with evaluation criteria ranging from strongly disagree to strongly agree. The data analysis method was processed using SPSS version 26. The partial results of the study show that Taste (X1) has a positive and significant effect on Purchase Decisions (Y) with a t-value of 4.878, a t-table value of 1.984, and a significance value of 0.000 < 0.05. Service Quality (X2) also has a positive and significant effect on Purchase Decisions (Y) with a t-value of 3.563, a t-table value of 2.30, and a significance value of 0.001 < 0.05. Simultaneously, Taste (X1) and Service Quality (X2) have a positive and significant effect on Purchase Decisions (Y) with a t-value of 110.347, a t-table value of 2.30, and a significance value of 0.004 < 0.05. The regression equation results indicate that Taste has the highest influence, followed by Service Quality, which has the smallest influence.
Co-Authors Aprilia Kartini Cahyani Kurniastuti Helmas Septiyo Hadi Ismayudin Yuliyzar Priyo Susilo Rosidawaty Rosidawaty Sena Atmaja