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All Journal Formosa Journal of Science and Technology (FJST) Jurnal Pengabdian Masyarakat Bestari (JPMB)
Mohammad Firlie Pranata
Universitas Wiraraja
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

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Analysis of Segmentation, Targeting and Positioning Strategies in Fraud Risk and Their Impact on Organizational Potential Consequences in Achieving Organizational Goals Mohammad Firlie Pranata; Unsul Abrar; Amirul Fatoni
Formosa Journal of Science and Technology Vol. 1 No. 7 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v1i7.1779

Abstract

Data compiled by Indonesian Corruption Watch shows that during 2016, there were 482 corruption cases with a total state loss of IDR 1.47 trillion (Indonesian Corruption Watch 2017). International Transparency in a 2016 survey showed Indonesia ranked 90th out of 176 countries measured by the level of corruption with a score of 37 (Transparency International 2016). Reform in the field of state finances has been implemented through a package of laws consisting of UUD No. 17 of 2003 concerning State Finance, UUD no. 1 of 2004 concerning the State Treasury and UUD no. 15 of 2004 concerning Examination of State Financial Management and Responsibility. The implementation of the Segmentation, Targeting and Positioning (STP) strategy can be used as a "lubricant" and an exit strategy in mitigating and preventing the occurrence of fraud risk. more optimal.
Strengthening Digital Marketing for Young Entrepreneurs at Wiraraja Mart, Sumenep Regency Mohammad Firlie Pranata; Norsain
Jurnal Pengabdian Masyarakat Bestari Vol. 1 No. 8 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v1i8.1680

Abstract

The digital era is a challenge and opportunity in doing business, these challenges and opportunities need to be answered with skills that are honed according to developments. Online stores are becoming increasingly popular among many groups, in fact, almost all people who don't have shops in general also sell online. This is because it is considered easy and practical. This development must also be followed by Wiraraja Mart, Sumenep Regency. At an early age and still not taking advantage of sales in the online world due to limited human resources, efforts have been made to find a solution with young entrepreneurs. The young cooperatives consist of wiraraja students and youth youth who lack knowledge and still have no experience selling online. To overcome this, it is necessary to have related training and assistance about becoming a digital marketer. This service program is expected to be the first step in starting an online business at Wiraraja Mart through young cooperatives, they are required to have a creative and innovative mentality.
Co-Authors Amirul Fatoni Norsain Norsain Unsul Abrar