Article Per Year (5 Year)
p-Index From 2019 - 2024
0.659
P-Index
This Author published in this journals
All Journal jurnal ilmiah hospitality Jurnal Manajemen SANISKALA: Jurnal Pengabdian Masyarakat
Liaw BunFa
Institut Bisnis dan Informatika Kwik Kian Gie
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN GOOMA TEA BAR MAL KELAPA GADING DI JAKARTA UTARA Rita Eka Setianingsih; Liaw BunFa; Abdulah Rakhman; Ari Hadi Prasetyo
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2319

Abstract

Contemporary drinks are very popular with the people of Indonesia, even the whole world. Drinks made from coffee, cheese tea, and boba are very popular with the public so that many companies have sprung up to make beverage businesses. One of the companies participating in the industry is GOOMA. Many companies follow the trend of bubble tea, cheese tea, and coffee, but GOOMA doesn't want to follow the trend. GOOMA wants to bring and educate matcha to people in Indonesia. The theory used in this research is the theory of price, brand image, and purchasing decisions. The object of this research is the customer of GOOMA Tea Bar at Kelapa Gading Mall. Sampling in this study used probability sampling with simple random sampling technique. The method of data collection in this study used a questionnaire. Data analysis techniques in this study are descriptive analysis, classical assumption test, and multiple linear regression analysis. The research data was processed using SPSS 20. The results showed that price had a positive effect on customer purchasing decisions at GOOMA Tea Bar Mal Kelapa Gading and, brand image had a positive effect on customer purchasing decisions at GOOMA Tea Bar Mal Kelapa Gading.
PENGARUH UKURAN PERUSAHAAN DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN CONSUMER GOODS YANG TERDAFTAR DI BURSA EFEK INDONESIA Abdulah Rakhman; Liaw Bunfa; Hafizah Rifiyanti
Jurnal Manajemen Vol 10 No 2 (2021): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i2.739

Abstract

Company value is very important for shareholders to gain profits in their share peculiarities. Many fundamental factors can increase company value. This study aims to determine the effect of company size and profitability factors on firm value. This research was conducted at consumer goods companies listed on the Indonesia Stock Exchange during the 2015-2017 period. The sampling technique used was purposive sampling technique. Data analysis techniques used were data pooling test, classical assumptions test, and hypothesis test with the help of SPSS 20 and SmartPLS 3 programs. The results of this study indicate that firm size has a positive effect on firm value and profitability has a positive effect on firm value. Based on the results of the study, it can be concluded that firm size and profitability have a positive effect on the firm value of consumer goods companies. Key words: firm value, firm size, profitability
Sosialisasi Pengelolaan Manajemen Persediaan pada UMKM Liaw Bunfa; Abdulah Rakhman; Muhammad Fuad
SANISKALA : Jurnal Pengabdian Masyarakat Vol. 1 No. 2: November 2023
Publisher : FKIP Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jsk.v1i2.7047

Abstract

Abdimas aims to increase the active involvement of participants in dealing with common problems that often occur in Micro, Small and Medium Enterprises (MSMEs), with a focus on cases in the Garudayaksa Nusantara Cooperative, Jakarta. This activity carries a delivery method through lectures, questions and answers, and in-depth discussions on supply issues. Participants in this activity received direct assistance from the manager and management of Koperasi Garudayaksa Nusantara, Jakarta, who shared their experiences and insights in managing inventory. The main objective of this activity was to provide a comprehensive education on the importance of implementing a proper inventory management system in a company. Emphasis was placed on the dangers that may occur if inventory is not managed properly. Excessively large inventories can result in high storage costs and a higher risk of damaged goods. Therefore, through lectures, Q&A, and case discussions, participants were directed to understand the best practices in controlling inventory so that companies can be more efficient and effective in resource management. This activity is a concrete effort to empower MSMEs in dealing with the challenges faced in their inventory management. In addition, through direct interaction with the management of Koperasi Garudayaksa Nusantara, the participants were also able to understand real examples of best practices in managing inventory. As a result, it is expected that MSMEs will be better prepared and competent in optimising their inventory for sustainable growth.
Co-Authors Abdulah Rakhman Ari Hadi Prasetyo Hafizah Rifiyanti Muhammad Fuad Rita Eka Setianingsih