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All Journal INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia
Atikah Nurul Asdah
Program Studi Bahasa Indonesia Program Pascasarjana Universitas Negeri Makassar
Languange, Linguistic, Communication & Media

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Journal : INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia

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ANALISIS WACANA KRITIS IKLAN ROKOK DJARUM 76 Atikah Nurul Asdah; Jufri Jufri; Syamsudduha Syamsudduha
INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia Volume 1 Number 1 February 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.394 KB) | DOI: 10.26858/indonesia.v1i1.13180

Abstract

Critical Discourse Analysis of Djarum Cigarettes 76. This study aims to determine the form of choice of words and the meaning of the references contained in the choice of Indonesian language discourse in the Djarum 76 cigarette ad edition "Om Jin: I Give One Request". The approach used in this study is descriptive qualitative. The results of the study indicate that the Djarum 76 advertisement shows a phenomenon that meaning is dead because the Djarum 76 advertisement offers a very open interpretation to anyone who will enjoy it. The conclusion behind the critical discourse echoed, veiled ideology and interests related to capitalism.
Co-Authors Jufri Jufri Syamsudduha Syamsudduha