INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia
Volume 1 Number 1 February 2020

ANALISIS WACANA KRITIS IKLAN ROKOK DJARUM 76

Atikah Nurul Asdah (Program Studi Bahasa Indonesia Program Pascasarjana Universitas Negeri Makassar)
Jufri Jufri (Program Studi Bahasa Indonesia Program Pascasarjana Universitas Negeri Makassar)
Syamsudduha Syamsudduha (Unknown)

Article Info

Publish Date
30 Jun 2020

Abstract

Critical Discourse Analysis of Djarum Cigarettes 76. This study aims to determine the form of choice of words and the meaning of the references contained in the choice of Indonesian language discourse in the Djarum 76 cigarette ad edition "Om Jin: I Give One Request". The approach used in this study is descriptive qualitative. The results of the study indicate that the Djarum 76 advertisement shows a phenomenon that meaning is dead because the Djarum 76 advertisement offers a very open interpretation to anyone who will enjoy it. The conclusion behind the critical discourse echoed, veiled ideology and interests related to capitalism.

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Journal Info
INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia
Website

Abbrev

Indonesia

Publisher

Universitas Negeri Makassar

Subject

Languange, Linguistic, Communication & Media

Description

INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia is a peer-reviewed scientific open access journal, with e-ISSN 2720-9377. It has been published by the Department of Indonesian Language Education, Faculty of Language and Literature, Universitas Negeri Makassar in cooperate with Asosiasi ...