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All Journal MIX : Jurnal Ilmiah Manajemen EKUITAS (Jurnal Ekonomi dan Keuangan) Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS)
Asep Suryana
STIE PGRI Sukabumi, Jawa Barat
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Keputusan Pembelian dan Harga Jual Asep Suryana; Asep Achmad Rifa'i
Formosa Journal of Applied Sciences Vol. 1 No. 5 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v1i5.1591

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui proyeksi keputusan harga beli usaha mikro dan kecil (UMK) isi ulang gas oksigen medis (O2) pada CV. Sukabumi Centra Gas. Desain dalam penelitian ini menggunakan metode penelitian deskriptif dan metode asosiatif dengan pendekatan kuantitatif, dengan metode survei. Populasi dalam penelitian ini adalah seluruh konsumen warung masyarakat yang pernah isi ulang gas dari Arpil - Juli 2022 sebanyak 515 orang, sampel yang digunakan adalah 84 responden yang diperoleh dengan menggunakan metode nonprobability sampling dengan teknik Slovin. Untuk menguji analisis dalam penelitian ini digunakan uji validitas instrumen, uji reliabilitas instrumen, analisis deskriptif, kemudian dilakukan uji analisis statistik untuk analisis hubungan dan pengaruh analisis korelasi, analisis koefisien determinasi, linier sederhana dan uji hipotesis statistic, menggunakan uji t. Hasil diketahui bahwa Tingkat keeratan harga dengan keputusan pembelian sebesar 0,753, artinya hubungan kedua variabel berada pada tingkat hubungan yang kuat dan searah. Hasil perhitungan dan analisis koefisien determinasi (r2) menunjukkan bahwa harga berpengaruh positif terhadap keputusan pembelian, sehingga hipotesis yang diajukan dalam penelitian ini terbukti dapat diterima. Besarnya kontribusi pengaruhnya terhadap Keputusan Pembelian adalah 56,7%, implikasinya sebesar 43,3% adalah sisanya dipengaruhi oleh variabel lain yang tidak diteliti di luar model. Temuan akhir penelitian ini, diketahui bahwa Keputusan Pembelian secara signifikan dipengaruhi oleh harga jual.
Human Resources: Skills and Entrepreneurship in Industry 4.0 Deri Firmansyah; Asep Achmad Rifa'i; Asep Suryana
Formosa Journal of Applied Sciences Vol. 1 No. 6 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v1i6.1899

Abstract

Increasing knowledge and competency challenges related to new technology and processes in Industry 4.0 (I4.0), a new strategic approach is needed for human resource management in companies. This study aims to identify a variety of skills that indicate an approach to how employees in companies and entrepreneurship can utilize them to face the emerging digital economy challenges in Industry 4.0. Macro environment analysis using the PESTEL framework approach was carried out. The finding that challenges in fulfilling the qualifications and requirements of employees and entrepreneurs who have a variety of skills to fulfill the core competencies in I4.0, requires the ability to identify needs, adjustments and flexibility with economic, social, technological and technical, environmental, and political and legal advances and changes . Identification and strategic approaches to qualifying core competencies that employees and entrepreneurship may require are explained in this article. Gap analysis of the categorization of each core competency and its evaluation is also described, ending with conclusions and recommendations.
The Concept of Quadruple Helix Collaboration and Quintuple Helix Innovation as Solutions for Post Covid 19 Economic Recovery Rahma Wahdiniwaty; Deri Firmansyah; Dede Dede; Asep Suryana; Asep Achmad Rifa'i
MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 3 (2022): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2022.v12i3.005

Abstract

The COVID-19 pandemic has had a serious impact on the health, economy, transportation, and other industrial crises. The implementation of the lockdown or PSBB has disrupted the operations of various economic sectors.Objectives: The purpose of this research is to describe the concept of the Quadruple Helix collaboration and the Quintuple Helix Innovation model as part of the collaboration, innovation, and synergy initiatives between multi actors to help find solutions in an effort to recover the national economy after COVID-19 in implementing government policies.Methodology: The research method used is the descriptive qualitative method using secondary data from various works of literature, such as books, articles, and home pages to access information data relevant to the Quadruple Helix collaboration concept, namely government, academia, company, and society. The analysis technique was carried out by descriptive analysis.Finding: Based on the research results, it can be seen that the Quadruple Helix collaboration concept is a solution for national economic recovery which can refer to the structure, process, input, and output.Conclusion: The Quintuple Helix Innovation model views more comprehensively the importance of adaptability and the suitability of interactions with social environmental conditions in every process from the structure, the process itself, input and output along with its evaluation.
DMT-CE (Digital Media Training-Capability Enhancement) Culinary Business Sector Sop Asep Amih Sukabumi to Improve Online-Based Adaptive Marketing Capabilities Deri Firmansyah; Asep Suryana; Asep Achmad Rifa'i; Dwinanto Priyo Susetyo
Asian Journal of Community Services Vol. 1 No. 5 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v1i5.1826

Abstract

The purpose of implementing this community service is to provide digital media training to increase the adaptability of online-based marketing by using social media applications and marketplaces that are still organic, adequate digital literacy, courage and ability for business actors to carry out digital transformation are prerequisites. important to support this goal. The implementation of the training is carried out through several stages. Through the PKM activities that have been carried out, positive information and feedback is obtained that DMT-CE is considered to be able to provide useful output that is able to motivate and encourage PKM partners, namely the Soup culinary business Mr. Asep Amih Sukabumi to be able to improve online-based adaptive marketing capabilities through the use of social media applications and marketplaces in the post-Covid-19 digital era. WhatsApp, Facebook marketplace, and IG for business are the digital platforms that are most consistently used in current digital marketing practices as a form of adoption and practice of transforming innovative and adaptive business models and processes within the digital ecosystem to rise and rise. classy, ​​has better competitiveness, and can maintain its existence by increasing profitable sales on an ongoing basis.
HEXA HELIX: KOLABORASI QUADRUPLE HELIX DAN QUINTUPLE HELIX INNOVATION SEBAGAI SOLUSI UNTUK PEMULIHAN EKONOMI PASCA COVID-19 Deri Firmansyah; Asep Suryana; Asep Achmad Rifa’i; Acep Suherman; Dwinanto Priyo Susetyo
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 6 No 4 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2022.v6.i4.4602

Abstract

Pandemi COVID-19 telah membawa dampak serius terhadap krisis kesehatan, ekonomi, transportasi dan industri lainnya. Diberlakukannya lockdown atau PSBB jelas berdampak terganggunya operasional berbagai sektor ekonomi. Tujuan dilakukannya penelitian ini untuk mendeskripsikan konsep kolaborasi Quadruple Helix dan model Quintuple Helix Innovation bagian dari inisiatif kolaborasi, inovasi dan sinergi antar multi aktor untuk membantu menemukan solusi sebagai upaya pemulihan ekonomi nasional pasca COVID-19 dalam mengimplementasikan kebijakan pemerintah. Metode kualitatif deskriptif dipilih dengan menggunakan data sekunder yang berasal dari berbagai literatur, seperti buku-buku, artikel, home page untuk mengakses data informasi yang relevan dengan konsep kolaborasi Quadruple Helix yaitu pemerintah, akademisi, perusahaan dan masyarakat. Teknik analisis dilakukan dengan analisis deskriptif. Temuan menunjukkan bahwa konsep kolaborasi Quadruple Helix ini solusi untuk pemulihan ekonomi nasional dapat mengacu pada struktur, proses, input dan output. Model Quintuple Helix Innovation memandang lebih komprehensif akan pentingnya kemampuan adaptasi dan kesesuaian interaksi dengan kondisi lingkungan sosial pada setiap proses dari struktur, proses itu sendiri, input dan output beserta evaluasinya. Hexa Helix sebagai sintesa kualitatif dari QH dan QHI dilakukan dengan mempertimbangkan keterlibatan peran UMKM.
Co-Authors Acep Suherman Asep Achmad Rifa'i Asep Achmad Rifa'i Asep Achmad Rifa'i Asep Achmad Rifa’i Dede Dede Deri Firmansyah Dwinanto Priyo Susetyo Rahma Wahdiniwaty