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All Journal Jurnal Ilmiah Poli Bisnis Prosiding National Conference for Community Service Project Enrichment : Journal of Management Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) JWM (JURNAL WAWASAN MANAJEMEN) Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept)
Elfan Wahyu Mulyana
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Ilmiah Poli Bisnis

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Faktor-Faktor yang Mempengaruhi Customer Satisfaction dan Loyalty Terhadap Coffee Shop di Kota Batam Vera Novilia; Elfan Wahyu Mulyana
Jurnal Ilmiah Poli Bisnis Volume 14 Nomor 2 Tahun 2022
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v0i0.828

Abstract

The aim of this study is to analyze the effect of product marketing on customer loyalty at a coffee shops in Batam. The Culinary sector in this city is growing rapidly which has many coffee shop businesses, so customer loyalty is one of the important factors in this sector. The sample used in this study comes from customers or the people of Batam City who often visit coffee shops. The approach used on this examine is to apply quantitative methods by distributing questionnaires and this study obtained a total of 325 respondents. The object of research used is some of the leading coffee shops in Batam City. Data analysis was carried out using the Smart PLS 3.2.9 application. The results of this study indicate that product quality, price, service quality, brand image and physical environment have a significant positive effect on customer satisfaction, service quality and brand image have a significant positive effect on customer loyalty through customer satisfaction, customer satisfaction has a significant positive effect on customer loyalty. through customer satisfaction. significant positive effect on customer loyalty.
Co-Authors Candy Candy Daniel Lo Edric Colin Hwang Emelly Emelly Evelyn Loo Ivan Felix Julianto Wijaya Akoi Lim Merlin Leona Novi Angelina Sandy Putra Selina Phang Shania Sabrina Vera Novilia Windra Tan Yuliana Yuliana