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All Journal Jurnal Ilmiah Poli Bisnis Prosiding National Conference for Community Service Project Enrichment : Journal of Management Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) JWM (JURNAL WAWASAN MANAJEMEN) Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept)
Elfan Wahyu Mulyana
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Perancangan Dan Implementasi Sosialiasi Perlindungan Hak Asasi Manusia(Ham) Di Sekolah SMA Kristen Basic Elfan Wahyu Mulyana; Julianto Wijaya Akoi Lim; Yuliana Yuliana; Ivan Felix; Daniel Lo
National Conference for Community Service Project (NaCosPro) Vol 4 No 1 (2022): The 4th National Conference of Community Service Project 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v4i1.6919

Abstract

SMA Kristen Basic adalah salah satu satuan pendidikan dengan jenjang SMA yang berlokasi di Jalan laksamana Kawasan Industri no 1 Batam Center, Kota Batam, Kepulauan Riau 29444. Dalam setiap melakukan pendidikan aturan hak asasi manusia setiap sekolah harus membimbing siswa dan siswi di sekolah yang dapat membantu proses perkembangan karakter serta wawasan tentang Hak Asasi Manusia(HAM). Kepada siswa dan siswi. Masalah yang ada pada SMA Kristen Basic adalah kurangnya pemahaman siswa dan siswi dalam pengetahuan tentang pentingnya Hak Asasi Manusia(HAM) dilingkungan sekitar, yang dimana kelompok kami melakukan sosialisasi untuk membantu siswa dan siswi di sekolah SMA Kristen Basic dalam pengetahuan tentang Hak Asasi Manusia(HAM) lebih terperinci. setelah dari sosialisasi kami akan memberikan kuesioner untuk memastikan apakah siswa dan siswi SMA Kristen Basic memahami dari hasil Sosialisasi Perlindungan Hak Asasi Manusia(HAM) yang telah di laksanakan berjalan dengan baik dan benar.
Anti-Narkoba” Terhadap Siswa SMAS Maitreyawira Tanjungpinang Elfan Wahyu Mulyana; Candy Candy; Merlin Leona; Sandy Putra; Novi Angelina; Selina Phang; Evelyn Loo
National Conference for Community Service Project (NaCosPro) Vol 4 No 1 (2022): The 4th National Conference of Community Service Project 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v4i1.6940

Abstract

Didasarkan pada pentingnya peningkatan kesadaran dan edukasi lanjut mengenai narkoba terhadap kalangan pelajar, penulis kemudian memutuskan untuk merancang proyek-proyek berupa video edukasi dan modul informatif sebagai upaya lanjutan dari sosialisasi mengenai program anti narkoba. Kegiatan ini dilaksanakan terhadap mitra, siswa SMAS Maitreyawira Tanjungpinang, menggunakan metode difusi ipteks, dengan menghasilkan kedua media pembelajaran sebagai produk yang diberikan kepada mitra. Hasil yang dicapai melalui implementasi proyek ini antara lain: (1) Meningkatnya kesadaran dan pemahaman siswa SMAS Maitreyawira Tanjungpinang akan wawasan mengenai pendidikan anti narkoba dan (2) Bertambahnya media edukasi pihak mitra akan pendidikan anti narkoba. Rekomendasi dari penulis yang dapat dipertimbangkan, yaitu: (1) Pihak sekolah disarankan dapat lebih sering mengadakan kegiatan mengenai pendidikan anti narkoba serta (2) Para siswa disarankan untuk bersikap lebih terbuka dan meningkatkan ketertarikan maupun kepeduliannya dalam mendalami wawasan pendidikan anti-narkoba.
ANALISIS PERILAKU PEMBELIAN KEBERLANJUTAN TERHADAP PRODUK KECANTIKAN KEBERLANJUTAN DI KOTA BATAM Shania Sabrina; Elfan Wahyu Mulyana
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 10 No. 3 (2022)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v10i3.222

Abstract

This study intends to analyze on the factors that influence the purchase of green beauty products in Batam. Factors considered for the analysis were green purchase behavior, green purchase intention, green advertising, green trust, brand image, and environmental concern. Samples were taken from 485 respondents who are 17-25 years old from Batam. The statistical analysis were done with Smart PLS 3. After analysis, it was found that green purchase intention has the highest significance towards green purchase behavior followed by, green trust towards green purchase intention, green advertising towards green purchase intention, environmental concern towards green purchase intention, and that brand image had no significance towards green purchse intention. Penelitian ini bermaksud untuk menganalisis faktor-faktor yang mempengaruhi pembelian produk green beauty di Batam. Faktor yang dipertimbangkan untuk analisis adalah perilaku pembelian keberlanjutan, intensi pembelian keberlanjutan, iklan keberlanjutan, green trust, citra merek, dan kepedulian lingkungan. Sampel diambil dari 485 responden yang berusia 17-25 tahun dari Batam. Analisis statistik dilakukan dengan Smart PLS 3. Setelah analisis, ditemukan bahwa niat pembelian keberlanjutan memiliki signifikansi tertinggi terhadap perilaku pembelian keberlanjutan diikuti oleh, green trust terhadap niat pembelian keberlanjutan, iklan keberlanjutan terhadap niat pembelian keberlanjutan, kepedulian lingkungan terhadap pembelian keberlanjutan. niat, dan citra merek tidak memiliki signifikansi terhadap niat pembelian keberlanjutan.
Faktor-Faktor yang Mempengaruhi Customer Satisfaction dan Loyalty Terhadap Coffee Shop di Kota Batam Vera Novilia; Elfan Wahyu Mulyana
Jurnal Ilmiah Poli Bisnis Volume 14 Nomor 2 Tahun 2022
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v0i0.828

Abstract

The aim of this study is to analyze the effect of product marketing on customer loyalty at a coffee shops in Batam. The Culinary sector in this city is growing rapidly which has many coffee shop businesses, so customer loyalty is one of the important factors in this sector. The sample used in this study comes from customers or the people of Batam City who often visit coffee shops. The approach used on this examine is to apply quantitative methods by distributing questionnaires and this study obtained a total of 325 respondents. The object of research used is some of the leading coffee shops in Batam City. Data analysis was carried out using the Smart PLS 3.2.9 application. The results of this study indicate that product quality, price, service quality, brand image and physical environment have a significant positive effect on customer satisfaction, service quality and brand image have a significant positive effect on customer loyalty through customer satisfaction, customer satisfaction has a significant positive effect on customer loyalty. through customer satisfaction. significant positive effect on customer loyalty.
Analysis of factors influencing use behavior on e-commerce users in Batam City Edric Colin Hwang; Elfan Wahyu Mulyana
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.883

Abstract

This study was studied with the intention of examining what factor influence the use behavior e-commerce in Batam City. The object of research in this study is the people of Batam City who are e-commerce users. The independent variables in this research study are performance expectancy, effort expectancy, social influences, hedonic motivations, and habits. The dependent variable used in this study is use behavior and is equipped with an intervening variable, namely use intention. The research conducted by the author in this study applies a comparative causal method with a quantitative approach. In collecting samples purposive sampling is the technique used and the results of sample collection are processed and analyzed with smart PLS. The results of this study indicate that habits, and social influences can lead to behavioural intentions so that they can encourage use behavior towards the use of e-commerce. If people who use e-commerce are considered to have become a habit, it will definitely be able to generate behavioural intentions and will lead to use behavior e-commerce. This also applies to social influence, if the social influence is stronger, it will encourage people to behavioural intention e-commerce so that they will carry out use behavior in e-commerce applications.
Membangun Brand Image dengan menggunakan Sosial Media di Kedai Kopi 56 Vera Novilia; Elfan Wahyu Mulyana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2.1 Desember (2022): SPECIAL ISSUE
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.142 KB)

Abstract

This activity aims to build a good brand image by using social media. This method can help these MSMEs to further develop in their business to be recognized by the community in Batam City. The object used in this activity is one of the MSMEs in Mitra Raya Market called Kedai Kopi 56. The problem with this coffee shop is the lack of promotion on social media and so far they have used word of mouth and no social media. Therefore, the solution is using Instagram social media to make it easier to provide information and implement advertisements. The method used in this activity is interviews and documentation at the Kedai Kopi 56. The results obtained after implementing social media are that coffee shops are more crowded than before, with a lot of shared posts on Instagram accounts to their friends and saving posts as references for places to eat.
Perancangan Dan Implementasi Strategi Pemasaran Dengan Mengintegrasikan Media Instagram Dan Youtube Sebagai Platform Pemasaran Twinkle_Olshop Batam Official Elfan Wahyu Mulyana; Emelly Emelly
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Twinkle_Olshop Batam Official is a business that sells various kinds of household items and decorative items. The problem faced by Twinkle_Olshop Batam Official lies in its marketing strategy. To overcome this problem, a digital marketing strategy was designed that aims to increase the marketing of Twinkle_Olshop Batam Official. The marketing strategy used is to create Instagram accounts and also videos about the products offered which will be shared on YouTube accounts. The research method used consists of seven stages, namely observation, problem identification, problem formulation, implementation, design, process analysis, and evaluation. The marketing strategy proposed to partners is relatively simple so that it is easy to implement. And if the partners continue to carry out the marketing strategy that has been proposed, of course it will increase the distribution range of partners products to be wider.
Analısıs Pengaruh Influencer Sosıal Medıa Terhadap Mınat Belı Konsumen Dalam Busana Kasual Dı Kota Batam Elfan Wahyu Mulyana; Emelly Emelly
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh influencer media sosial terhadap minat pembelian konsumen dalam busana kasual di Kota Batam dengan brand engagement dan brand value sebagai variabel mediasi. Data yang digunakan dalam penelitian ini berupa kuesioner yang dibagikan dan mendapatkan sebanyak 256 responden yang kemudian diolah menggunakan program Partial Least Square. Hasil penelitian ini menunjukkan bahwa perceived influence berpengaruh signifikan terhadap brand engagement dan brand value, brand engagament berpengaruh signifikan terhadap brand value dan purchase intention, serta influencer's credibility berpengaruh signifikan terhadap purchase intention. Namun hasil penelitian ini juga menunjukkan bahwa perceived influence dan brand value tidak berpengaruh signifikan terhadap purchase intention.
ANALISIS MINAT BELI TERHADAP PENGAMBILAN KEPUTUSAN PADA PRODUK SEPATU OLAHRAGA DI KOTA BATAM Windra Tan; Elfan Wahyu Mulyana
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 11 No. 2 (2023)
Publisher : Universitas Lambung Mangkurat

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui niat beli konsumen Kota Batam dalam mengambil keputusan pembelian sepatu olahraga. Menggunakan survei untuk penelitian korelasional, pendekatan kuantitatif diterapkan dalam penelitian ini. 96 sampel konsumen yang mengetahui, pernah membeli, dan menggunakan Produk Sepatu Olahraga di Kota Batam digunakan dalam penelitian ini. Berdasarkan temuan studi mereka, para ahli menemukan bahwa pengaruh sosial memiliki dampak yang lebih besar pada keputusan pembelian daripada faktor budaya, pribadi, dan psikologis. Selain itu, keputusan pembelian dipengaruhi oleh faktor budaya, sosial, pribadi, dan psikologis yang diambil bersama-sama. Kata Kunci: Budaya, Sosial, Pribadi, Psikologis, Keputusan Pembelian
Co-Authors Candy Candy Daniel Lo Edric Colin Hwang Emelly Emelly Evelyn Loo Ivan Felix Julianto Wijaya Akoi Lim Merlin Leona Novi Angelina Sandy Putra Selina Phang Shania Sabrina Vera Novilia Windra Tan Yuliana Yuliana