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All Journal Prosiding National Conference for Community Service Project Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Riset Manajemen dan Ekonomi Jurnal Kajian dan Penelitian Umum Student Research Journal Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Mardiana Ng
Universitas Internasional Batam
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Student Research Journal

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ANALISA PENERAPAN STRATEGI INTERNASIONAL PADA PERUSAHAAN NESTLE Wirren Chang; Agnes Doraresta Khatarina Tokan; Delfina Muthia Sabella; Dewi Dewi; Mardiana Ng; Serina Serina
Student Research Journal Vol. 1 No. 3 (2023): Juni : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i3.347

Abstract

Companies can continue to be sustainable or last a long time when the company has the right strategy in running its business. Nestlé is a company that has a good strategy in running and developing its business since 1866 which has made the Nestlé company survive to this day. This study discusses the strategies used by Nestlé, such as business-level strategies and international corporate strategies. The methodology used by researchers is the method of literature study. The Nestlé company uses a low cost strategy and also uses a joint venture business form. In addition, Nestle also acquired the company Pfizer Nutrition. Nestle's goal is to achieve a competitive advantage from products marketed in various market segments so that it can expand its target globally.
Co-Authors Abdurrakhman Alhakim Agnes Doraresta Khatarina Tokan Delfina Muthia Sabella Destiana Safitri Dewi Dewi Dewi Edy Yulianto Putra Fitriana Aidnilla Sinambela Gladys Christiani Lilian Nurul Wildani Renny Christiarini Sabariman Sabariman Serina Serina Serina Sevilla Nadia Amanda Wirren Chang Wisnu Yuwono