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All Journal International Journal of Social and Management Studies (IJOSMAS)
Adi Chandra Setiawan
Universitas Nusa Mandiri
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Study Of Impulse Buying Behavior On Interest In Using Paylater Facilities In The Marketplace With Celebrity Endorsers As Mediations Zahra Zahra; Dede Suleman; Anus Wuryanto; Etik Dwi Styaningrum; Ratih Setyo Rini; Asep Dony Suhendra; Supriatin Supriatin; Adi Chandra Setiawan
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): December 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.253

Abstract

The purpose of this study was to examine the effect of impulsive buying behavior on interest in using a paylater with celebrity endorser as an intervening variable. The sample of this study was 100 students in Jakarta who were selected using the convenience sampling method, data were collected using a questionnaire. The collected data is processed using SmartPls 3.0. The results of this study indicate that impulsive buying behavior has a significant effect on interest in using paylater. Celebrity endorser has no significant effect on interest in using paylater, Celebrity endorser also has no significant effect as an intervening variable
Co-Authors Anus Wuryanto Asep Dony Suhendra Dede Suleman Etik Dwi Styaningrum Ratih Setyo Rini Supriatin Supriatin Universitas Bina Sarana Informatika, Zahra