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All Journal International Journal of Social and Management Studies (IJOSMAS) International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)
Supriatin Supriatin
Universitas Bina Sarana Informatika
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Study Of Impulse Buying Behavior On Interest In Using Paylater Facilities In The Marketplace With Celebrity Endorsers As Mediations Zahra Zahra; Dede Suleman; Anus Wuryanto; Etik Dwi Styaningrum; Ratih Setyo Rini; Asep Dony Suhendra; Supriatin Supriatin; Adi Chandra Setiawan
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): December 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.253

Abstract

The purpose of this study was to examine the effect of impulsive buying behavior on interest in using a paylater with celebrity endorser as an intervening variable. The sample of this study was 100 students in Jakarta who were selected using the convenience sampling method, data were collected using a questionnaire. The collected data is processed using SmartPls 3.0. The results of this study indicate that impulsive buying behavior has a significant effect on interest in using paylater. Celebrity endorser has no significant effect on interest in using paylater, Celebrity endorser also has no significant effect as an intervening variable
THE INFLUENCE OF BRAND AND TRUST ON ONLINE CONSUMER BUYING INTEREST Dede Suleman; Yohanes Totok Suyoto; Wiwin Wianti; Etik Dwi Styaningrum; Supriatin; Rohani Lestari Napitupulu; Helmy Ivan Taruna
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.887

Abstract

This research study aims to investigate the impact of brand and trust on the online consumer buying interest. With the increasing number of online shopping platforms, it is essential to understand the factors that drive consumers' purchasing decisions. The study will be conducted using a quantitative research approach, and data will be collected through a survey. The sample will consist of online shoppers who have made purchases in the last six months. The study will explore the relationship between brand and trust and their effect on online consumer buying interest. The study will also investigate the mediating effect of trust on the relationship between brand and online consumer buying interest. The study will use a regression analysis to analyze the data. The findings of this research will have implications for marketers and businesses looking to improve their online sales. The study will provide insight into the importance of building a strong brand and fostering consumer trust in driving online purchasing decisions. This research will contribute to the existing literature on online consumer behavior and provide a better understanding of the factors that influence online buying interest.
ANALYSIS OF CONSUMER CHOICE FACTORS IN CHOOSING DIGITAL PHOTO GRAPHICS IN THE MIDST OF A PANDEMIC IN LOMBOK: EXPLORING DISAPPEARING DECISIONS Ety Nurhayaty; Dede Suleman; Etik Dwi Styaningrum; Roydawaty Bunga; Aprilia Puspasari; Supriatin; Enggar widianingrum
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 5 (2023): October
Publisher : PT. ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the factors that shape consumer purchasing decisions on Digital Photo Graphics. Variables that are assumed to form consumer loyalty are price, product, service, place, promotion, presentation and reputation. Researchers used quantitative descriptive research. The population in this study are consumers who shop at Digital Photo Graphics in 2020. The sample in this study is consumers who meet the criteria set by the researchers with a total of 83 people. The analytical method used in this study is explanatory factor analysis (EFA) with the help of the SPSS application. The results of this study indicate that 5 factors are formed, namely Excellent Service Factors (1), Store Convenience Factors (2), Accessibility Factors (3), Product Performance Factors (4), Promotion Factors (5). The Excellent Service factor has the highest variance value, which is 46%. Steps that can be taken by Digital Photo Graphics are increasing up-selling, making company uniforms, providing personal service, making terms and conditions, cutting dense trees, directing parking to be neater, making product quality consistent, allocating funds for research & development, active on social media and giving discounts to loyal customers.
Co-Authors Adi Chandra Setiawan Anus Wuryanto Aprilia Puspasari Asep Dony Suhendra Dede Suleman Enggar widianingrum Etik Dwi Styaningrum Helmy Ivan Taruna Nurhayaty, Ety Ratih Setyo Rini Rohani Lestari Napitupulu Roydawaty Bunga Universitas Bina Sarana Informatika, Zahra Wiwin Wianti Yohanes Totok Suyoto