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All Journal Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Masyarakat Mengabdi Nusantara Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Acep Samsudin
UPN “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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DETERMINASI KEBIJAKAN DIVIDEN Chelsey Monica Teo; Maria Helena Putri M; Prameswary Chandra Buana; Acep Samsudin; Lia Nirawati
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 2 No. 3 (2022): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Barenlitbangda Kabupaten Semarang

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Abstract

Penelitian ini dilakukan dengan tujuan untuk mengkaji lebih jauh mengenai determinan kebijakan dividen, dengan melakukan penelitian terhadap beberapa jurnal dengan tema yang sama. Di dalam penelitian ini data-data diperoleh dengan mengakses laman web Bursa efek Indonesia dan laporan statik, dengan mengambil data perusahaan yang konsisten terdaftar dalam Bursa Efek Indonesia pada tahun 2016-2018. Kebijakan dividen adalah kebijakan yang diambil oleh perusahaan untuk menentukan pembagian berapa besar keuntungan yang diperoleh perusahaan akan ditahan untuk menambah investasi di masa depan dan yang akan dibagikan kepada pemegang saham sebagai dividen. Maka dengan melihat data pada laman web Bursa Efek Indonesia diperoleh hasil penelitian bahwa uji hipotesis Current Ratio, Debt to Equity, RETA, Leverage, Likuiditas, dan Profitabilitas perusahaam berpengaruh positif terhadap Dividend Payout Ratio sedangkan pertumbuhan perusahaan berpengaruh negatif terhadap kebijakan dividen. Kata Kunci: kebijakan deviden, perusahaan yang terdaftar dalam Bursa Efek Indonesia.
Penerapan Sosialisasi Digital Marketing Guna Meningkatkan Penjualan di Kelurahan Bendogerit Khairani Liesvarastantra Tsani; Acep Samsudin
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.176

Abstract

Technology has developed rapidly in the age of scientific progress. This is unavoidable because technology can provide positive benefits for developing product innovations. With the existence of technology, humans can use it as access to search for extensive information via the internet. Socialization of Digital Marketing and Creating a Marketplace for MSME Players " aims to assist and provide insight into the importance of digital marketing management for MSME actors in Bendogerit Village , so they can understand how to manage their products on the marketplace properly and help empowered MSMEs to learn managing digital marketing through e-commerce applications to market their products easily. This activity was carried out in Bendogerit Village and, Sukorejo District, Blitar Regency. This socialization activity has succeeded in targeting the participants of the socialization activity which had been planned previously, while creating a marketplace for MSMEs, there are several MSMEs that we have chosen to empower. It shows that the socialization activities and the creation of this marketplace can be said to be successful
PENGARUH MEDIA TELEVISI SEBAGIA MEDIA PEMASARAN Mediana Cesyanti Ajeng Rohali; Rusdi Hidayat; Acep Samsudin; Gita Mardhatilla Noviarafita4; Talitha Ayu Maritza; Sultan Syarif Cakrayuda
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 5 No. 2 (2023): Vol. 5 No. 2 September 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

In an increasingly advanced industrial development, many companies are increasing their innovation. That way the competition between companies with other companies is getting tougher. Various strategies have been used to increase consumer buying interest, one strategy that is very influential in people's buying interest is the marketing or promotion strategy. Television is one type of technology that is in the scope of communication, therefore many companies use television to market their products. Television is an electronic media that is still effective in increasing consumer buying interest until now as a marketing medium for a company's product. Therefore, this research paper aims to see the effect of television as a marketing medium on consumer buying interest. This research uses library research or literature research methods. There are results from this study which state that television has an efficient effect as a marketing medium that can increase consumer buying interest. Keywords: Communications, Television, Marketing, Consumen.
Analisis Strategi Segmntation, Targeting, dan Positioning dalam Mengingkatkan Volume Penjualan pada Kedai Kopi Roemah Aki’q Surabaya Daru Teja Sasangka; Acep Samsudin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1819

Abstract

This research employs a qualitative descriptive method with the aim of understanding the segmentation, targeting, and positioning strategies to enhance sales volume at "Kedai Kopi Roemah Aki’q" in Surabaya. The subjects of the study include the owner, employees, and consumers. Data collection techniques include in-depth interviews, observations, and documentation. Based on the research findings, segmentation is focused on the northern part of Surabaya with consumers aged 17-30, including adolescents and young adults, both male and female, belonging to the lower-middle class. Their behavior includes a fondness for hanging out, socializing with friends, playing games, and completing tasks. Targeting is aimed at adolescents to young adults, both male and female, aged 17-30, utilizing social media promotion and leveraging the services of content creators. Product specialization involves offering unique and distinctive menus. Positioning adopts a vintage concept, presenting menus inspired by the past, prioritizing consumer needs and desires, providing affordable prices, and maintaining the highest quality.
Analisis Strategi Promosi Melalui Pemanfaatan Media Sosial Instagram dalam Meningkatkan Penjualan pada Bitween Coffee Surabaya Vania Regita Lailia; Acep Samsudin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1820

Abstract

This research aims to determine promotion strategies through the utilization of Instagram social media in increasing sales at Bitween Coffee Surabaya. This research uses descriptive qualitative research methods. The research was conducted at Bitween Coffee Surabaya. The subjects of this study include the owner, employees, and consumers of Bitween Coffee Surabaya. Data sources will be collected using data collection techniques such as interviews, observations, documentation, and triangulation. The collected data will then be analyzed using data reduction techniques, data presentation, and drawing conclusions. The results of this study reveal that Bitween Coffee Surabaya employs a promotion strategy based on the 4C concept, which includes Context, Communication, Collaboration, and Connection. Bitween Coffee Surabaya also makes various efforts to optimize its promotion strategy through Instagram social media. These efforts include creating an attractive Instagram profile, generating visually appealing content, utilizing Instagram stories and reels, using popular hashtags, actively engaging with customers, organizing contests, collaborating with influencers, monitoring content using analytics tools, and partnering with other businesses.
Co-Authors Chelsey Monica Teo Daru Teja Sasangka Gita Mardhatilla Noviarafita4 Khairani Liesvarastantra Tsani Lia Nirawati Maria Helena Putri M Mediana Cesyanti Ajeng Rohali Prameswary Chandra Buana Rusdi Hidayat Sultan Syarif Cakrayuda Talitha Ayu Maritza Vania Regita Lailia