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All Journal Business Preneur : Jurnal Ilmu Administrasi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Rusdi Hidayat
UPN “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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PENGARUH MEDIA TELEVISI SEBAGIA MEDIA PEMASARAN Mediana Cesyanti Ajeng Rohali; Rusdi Hidayat; Acep Samsudin; Gita Mardhatilla Noviarafita4; Talitha Ayu Maritza; Sultan Syarif Cakrayuda
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 5 No. 2 (2023): Vol. 5 No. 2 September 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

In an increasingly advanced industrial development, many companies are increasing their innovation. That way the competition between companies with other companies is getting tougher. Various strategies have been used to increase consumer buying interest, one strategy that is very influential in people's buying interest is the marketing or promotion strategy. Television is one type of technology that is in the scope of communication, therefore many companies use television to market their products. Television is an electronic media that is still effective in increasing consumer buying interest until now as a marketing medium for a company's product. Therefore, this research paper aims to see the effect of television as a marketing medium on consumer buying interest. This research uses library research or literature research methods. There are results from this study which state that television has an efficient effect as a marketing medium that can increase consumer buying interest. Keywords: Communications, Television, Marketing, Consumen.
Strategi E-Marketing dengan Pemanfaatan Influencer terhadap Keputusan Pembelian : Studi Kasus Brand Miniletics Laisya Kezia Clarinta; Rusdi Hidayat
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1506

Abstract

In the digital era, online marketing plays a key role in achieving company targets. This research discusses online marketing strategies through E-Marketing with a campaign management approach supported by the presence of influencers. Using influencers, as experts in various fields, strengthens marketing messages by increasing credibility and appeal. This research focuses on evaluating the Mega Sale 11.11 campaign implemented by the Miniletics brand, with a special focus on the use of influencer marketing. The results of this research show that the targets set in the Mega Sale 11.11 campaign by utilizing influencer marketing still require improvement. Therefore, the aim of this research is to evaluate E-Marketing strategies by utilizing influencers on consumer purchasing decisions.
Co-Authors Acep Samsudin Gita Mardhatilla Noviarafita4 Laisya Kezia Clarinta Mediana Cesyanti Ajeng Rohali Sultan Syarif Cakrayuda Talitha Ayu Maritza