Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Dakwah dan Komunikasi Jurnal Dakwah dan Komunikasi
Sumarni Sumai
Institut Agama Islam Negeri (IAIN) Parepare
Religion Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Strategi Pemulihan Citra STAIN Curup Sumai, Sumarni; Naumi, Adinda Tessa
Jurnal Dakwah dan Komunikasi Vol 1, No 2 (2016)
Publisher : Sekolah tinggi Agama Islam Negeri (STAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v1i2.102

Abstract

The wide-spread news which tarnished the name of STAIN Curup cause a negative image of this institution in community. It can be seen from the decreasing of public interest to learn at STAIN Curup by the decline in number of participants followed selections in STAIN Curup at 2013-2015. This study aims to provide an overview and in-depth explanation about the image restoration strategies of STAIN Curup. This research was conducted using qualitative method with a case study approach. The data collecting done by observations, interviews, documentary studies, and data analysis to find answers to; (1) How is the strategy of STAIN Curup to recover its image? (2) What are the obstacles in recovering the image of STAIN Curup? The results showed that the strategy done by STAIN Curup is promotion to the schools annually. The inhibiting factors are: first, tactic. The tactic used in image restoration of STAIN Curup concentrated just on one form, namely the school to school promotion. The second factor is the role and tasks of Public Relation. The roles and tasks are not maximized, PR is just still reputed as the sender of letters. The third factor is the organizational communication. It is not running properly. Communication within an organization plays an important role, without it the organizational life will be fragile, can not grow and even die maybe.
Strategi Pemulihan Citra STAIN Curup Sumarni Sumai; Adinda Tessa Naumi
Jurnal Dakwah dan Komunikasi Vol 1, No 2 (2016)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v1i2.102

Abstract

The wide-spread news which tarnished the name of STAIN Curup cause a negative image of this institution in community. It can be seen from the decreasing of public interest to learn at STAIN Curup by the decline in number of participants followed selections in STAIN Curup at 2013-2015. This study aims to provide an overview and in-depth explanation about the image restoration strategies of STAIN Curup. This research was conducted using qualitative method with a case study approach. The data collecting done by observations, interviews, documentary studies, and data analysis to find answers to; (1) How is the strategy of STAIN Curup to recover its image? (2) What are the obstacles in recovering the image of STAIN Curup? The results showed that the strategy done by STAIN Curup is promotion to the schools annually. The inhibiting factors are: first, tactic. The tactic used in image restoration of STAIN Curup concentrated just on one form, namely the school to school promotion. The second factor is the role and tasks of Public Relation. The roles and tasks are not maximized, PR is just still reputed as the sender of letters. The third factor is the organizational communication. It is not running properly. Communication within an organization plays an important role, without it the organizational life will be fragile, can not grow and even die maybe.
Peran Humas Dalam Membangun Hubungan Kerja Yang Harmonis Di IAIN Parepare Sumarni Sumai; Iskandar Iskandar; Mifda Hilmiayah
Jurnal Dakwah dan Komunikasi Vol 7, No 2 (2022)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v7i2.5768

Abstract

In an organization that regulates and controls the communication system is Public Relations. This study aims to provide a comprehensive description and explanation of the role of Public Relations in building a harmonious working relationship at IAIN Parepare. To obtain an authentic understanding, this study uses a qualitative descriptive approach with procedures that produce descriptive data in the form of written or spoken words from people whose behavior is observed. The qualitative descriptive approach used in this research is a case study. The results of this study indicate: Broadly speaking, the duties of Public Relations at IAIN Parepare are divided into 3 (three); a) Implement socialization and promotion programs for institutions, b). Providing information and news services about the institution to the wider community, c). Carry out documentation of institutional activities. This task makes Public Relations at IAIN Parepare act as a journalist in an organization that only provides technical communication services. 2. Public relations at IAIN Parepare has not been able to carry out its ideal role in building harmonious working relationships through two-way communications. Both Public Relations as a source of information (source of informations) and Public Relations as a channel of information (channel of informations) for the internal and external public.
Co-Authors Adinda Tessa Naumi Adinda Tessa Naumi, Adinda Tessa Iskandar Iskandar Mifda Hilmiayah