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All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Abdinesia: Jurnal Pengabdian Kepada Masyarakat
Sugeng Arifandi Banurea
Universitas Islam Negeri Sumatera Utara
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Journal : EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial

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Pengaruh Lokasi Terhadap Keputusan Pembelian: Studi Kasus Kantin UIN Sumatera Utara Sugeng Arifandi Banurea; Siti Aisyah
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 2 No. 4 (2022): Agustus 2022
Publisher : CV ODIS

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Abstract

North Sumatra UIN canteen is a business located in a UIN North Sumatra campus area, this canteen is a gathering place for students during breaks. This study aims to determine how much influence the location has on purchasing decisions that will be made by consumers. This study uses data collection methods from questionnaires and interviews with UIN North Sumatra students who have eaten and stopped at the canteen. From the results of this study, it can be concluded that the locations are very influential on purchasing decisions that will be made by consumers
Co-Authors Imamsyah Imamsyah Mhd Rafli Musdiansyah Putra Nurbaiti Nurbaiti Siti Aisyah Supardi Supardi Yudi Bimantaka