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All Journal DEVOSI Al-ihsan : Journal of Community Development in Islamic Studies
Siti Mardiah
Universitas Islam 45
Religion Economics, Econometrics & Finance Education Social Sciences Other

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STRATEGI PENJUALAN MAKANAN MELALUI MEDIA DIGITAL: GOFOOD, GRABFOOD DAN SHOPEEFOOD Fajriyah Salsabila Halim; Rafika Rahmawati; Siti Mardiah
DEVOSI Vol 3 No 2 (2022): Devosi Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v3i2.4585

Abstract

The purpose of this community service is to help overcome the problem for MSME actors to use digital applications in developing their business as well as a means to promote through digital marketing. Various digital marketing strategies through digital applications, including Gofood, Grabfood and Shopeefood. The methodology used is descriptive qualitative with interviews, observations and socialization to MSME actors. Data is collected through documents and literature related to digital marketing and digital applications that are widely used today. This study found that digital marketing strategies have a role in promoting products. The entire digital marketing strategy, both in planning, implementing, and evaluating, has its own uniqueness. This shows that the sales strategy through digital media has been going well and provides more benefits to MSME actors in helping develop businesses, especially in the food sector by using the Gofood, Grabfood and Shopeefood applications.
PELATIHAN BUDIDAYA IKAN HIAS DAN CARA PEMASARANNYA DI MEDIA SOSIAL UNTUK MENAMBAH PENDAPATAN Hafiz Santak Taram; Rafika Rahmawati; Siti Mardiah
Al-Ihsan: Journal of Community Development in Islamic Studies Vol 1 No 1 (2022): Al-ihsan : Journal of Community Development in Islamic Studies
Publisher : LPPM Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/alihsan.v1i1.4590

Abstract

The Covid-19 era had a big impact, especially for the lower middle class, because the economy was declining and there were also many reductions in the number of employees in various companies. So that there is a need for innovation to open your own business, one of the easy and inexpensive businesses is ornamental fish cultivation. The research method used in the study was training for ornamental fish cultivation with the result of increasing the knowledge and understanding of residents about the cultivation and marketing of betta type ornamental fish as a business opportunity to increase income during the Covid-19 pandemic.
PEMBUKUAN KEUANGAN BERBASIS DIGITAL MENGGUNAKAN APLIKASI BUKU KAS Nur Jannah; Rafika Rahmawati; Siti Mardiah; Mas Deden Tirtajaya; Arief Widyananto
Al-Ihsan: Journal of Community Development in Islamic Studies Vol 2 No 1 (2023): Al-ihsan : Journal of Community Development in Islamic Studies
Publisher : LPPM Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/alihsan.v2i1.7045

Abstract

There are several UMKM food stalls in Rawa Pasung village rt.rw 001/004 that have not recorded transactions in the books this is due to a lack of knowledge of the importance of financial management, as well as lack of skills in operating bookkeeping through digital applications. Based on these problems, KKN participants want to help introduce digital-based bookkeeping which is supported by the emergence of software that can be used to do bookkeeping using a digital-based application, namely the cash book application. This activity was attended by five participants with the methods of discussion and education, socialization, training and evaluation. With the aim of MSME actors in Rawa Pasung Village being able to practice business bookkeeping using a cash book application so that they can monitor their finances quickly and accurately. This Real Work Lecture activity has been carried out since February 7, 2022 - March 4, 2022. The results of these activities have a very positive impact on the business finances of the shop owners to increase knowledge and innovation in doing bookkeeping and are interested in using this digital application for the long term because This cash book application makes it easy for shop owners to record anytime and anywhere.
PENGENALAN PERBANKAN SYARIAH DAN INTERNALISASI AKAD-AKAD EKONOMI SYARIAH PADA BUMDES DESA KARANGSEGAR Ainun Nuriah; Rafika Rahmawati; Fajri Ryan Isnandar; Siti Mardiah
Al-Ihsan: Journal of Community Development in Islamic Studies Vol 2 No 2 (2023): Al-ihsan : Journal of Community Development in Islamic Studies
Publisher : LPPM Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/alihsan.v2i2.8013

Abstract

Village Owned Enterprises are instruments driving the macro economy at the village level based on local potential and local wisdom. The management of Village-Owned Enterprises can be a solution to advance and improve the village economy. The majority of Karangsegar villagers are Muslim, so the management of business activities should be in accordance with Islamic law. However, there are still many people who do not know about Islamic economics and are not interested in implementing Islamic economics. Therefore, the socialization of the introduction of Islamic banking and the internalization of Islamic economic contracts is very necessary. This study aims to provide an understanding of contracts in Islamic economics and explain related to the implementation of Islamic transactions in society to determine the understanding and interest of the community to use Islamic economics in carrying out their business activities. The implementation method used is the community education method which was attended by 6 BUMDES management. The collection of supporting data is carried out by field studies through interviews, observation and documentation. The results of this study indicate that Karangsegar village BUMDES have not implemented transactions with the sharia economy, so researchers provide results in the form of a sharia contract implementation model through contract internalization on Karangsegar village BUMDES products.
Co-Authors Ainun Nuriah Arief Widyananto Fajri Ryan Isnandar Fajriyah Salsabila Halim Hafiz Santak Taram Mas Deden Tirtajaya Nur Jannah Rafika Rahmawati