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Djoko Koestiono
Department Socio Economics, Faculty of Agriculture, Brawijaya University
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The Formulation of Strategic Management for Market Development and Competition of Ground Coffee Product in SMEs of East Manggarai Regency Melania Awuk; Djoko Koestiono; Silvana Maulidah; Riskina Aulawiah
HABITAT Vol. 33 No. 3 (2022): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.3.22

Abstract

The business unit's development is determined by its ability to design a marketing strategy. This study was intended to determine the criteria and sub-criteria for marketing resources using the ANP model and formulate an alternative marketing strategy using the TOPSIS method in small and medium enterprises (SMEs) for the ground coffee product in East Manggarai Regency. The sampling method used in this research is proposive sampling. Data collected using a questionnaire from 36 respondents. Research method study used analytical network process (ANP) and techinique for order preference by similarity to an ideal solution (TOPSIS) for the method. The ANP was used to analyze the priority of the sub-criteria of marketing resources, while the TOPSIS was used to determine the highest preference value on alternative marketing strategies. This study revealed that the sub-criteria with the highest weight for formulating alternative marketing strategies was the sub-criteria for the process of developing effective new products and services with a weight of 0.118. The highest preference value for alternative marketing strategies is the differentiation strategy with a value of 1.00. Hence, it can be concluded that an appropriate strategy for marketing development and competition of ground coffee products in SMEs of East Manggarai Regency is a differentiation strategy supported by the selected sub-criteria of the process of developing effective new products and services.
Analysis of Coffee Raw Material Inventory Control Using the EOQ (Economic Order Quantity) Method in SME Sido Luhur Ananda Windi Sukosyah; Djoko Koestiono; Heptari Elita Dewi; Kiara Namira Rusli
HABITAT Vol. 34 No. 1 (2023): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.1.9

Abstract

SME Sido Luhur is a producer that processes raw coffee beans who have problems ordering coffee beans every month which is considered to result in higher inventory costs. The sample in this study were SME Sido Luhur owner who were determined based on judgment sampling. The research was conducted at SME Sido Luhur starting September 2022. This research used primary data obtained through interviews and secondary data obtained from the cost and quantity of raw materials in 2018. Data for 2018 can represent 2019, 2020, 2021, 2022, and so on, because starting in 2017 SME Sido Luhur have entmered the maturity phase so the 2018 data can represent the following year based on the relatively stable use of raw materials and having entered the business maturity phase. The analysis method uses EOQ to find the optimum inventory quantity with the lowest possible cost and the right reorder time. A comparison of robusta coffee bean inventory control methods shows that the Economic Order Quantity method is more effective in controlling raw material inventory in SME Sido Luhur as evidenced by the cost of raw material inventory being economical and efficient. After using the EOQ method, orders are made every 2 months to save costs for ordering raw materials compared to before using the EOQ method, which is done every month.
The Effect Supply Chain Management Practices and Supply Chain Integration on The Performance of Malang City SMEs Tirta Yoga; Djoko Koestiono; Agustina Shinta
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.11

Abstract

This study aimed to know whether there is a significant effect of supply chain management practices and supply chain integration on Micro, Small, and Medium Enterprises (MSMEs) performance in the food and beverage agroindustry of Malang City. This research used a quantitative approach conducted in Malang City in 2021. The data were collected through a questionnaire from 100 MSMEs in the food and beverage agroindustry of Malang City. The hypothesis in this research was tested using the analysis method of Structural Equation Modeling (SEM) by using Partial Least Square (PLS). The study was able to prove the existence of a significant effect of Supply Chain Management and Supply Chain integration on the performance of MSMEs agroindustry. MSMEs should continue to improve and implement Supply Chain Management practices because these factors are proven to affect operational performance.
Awareness of Household Food Waste Management with A Zero-Waste Concept: A Preliminary Study Anisa Aprilia; Novi Haryati; Heptari Elita Dewi; Imaniar Ilmi Pariasa; Andrean Eka Hardana; Rachman Hartono; Djoko Koestiono; Effy Yuswita; Fitria Dina Riana; Silvana Maulidah; Dwi Laila Maulida; Usda Kristina Tassariya
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.13

Abstract

This is pilot study designed to ascertain college students' understanding of domestic food waste management using an online questioner. The descriptive results section of the report is used to describe the central tendency of the data collected for each variable. Meanwhile, the people who took part in the research were all part of a webinar on waste management that was led by people from universities and environmental groups. The findings indicated that students' knowledge of domestic food waste management remained diverse. Some of them continue to view waste management as a time-consuming and demanding activity.  Community understanding about waste management, especially food, should be given early and started at home. As a result, environmentally friendly activities must be regularly promoted and implemented at the school, university, government, and community levels in order to improve people's quality of life.
Analysis The Effect Of Work Motivation And Competence On Employee Performance (Study On Employee’s PT JCI Padang, West Sumatera) Yusti Mauriska Choirunnisa; Djoko Koestiono
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.15

Abstract

This research was conducted at PT Japfa Comfeed Indonesia Unit Padang, which is an animal feed processing company the biggest and leading in the country. The study aims to describe and analyze the effect of work motivation and competence on employee performance at PT JCI Padang.The approach to this research uses probability sampling with simple random sampling technique. The sample used in this study was staff at the junior management level which numbered 47 people. This research method uses SEM-PLS (Structural Equation Model-Partial Least Square) to see how much influence exogenous variables have on endogenous variables using WarpPLS 6.0 software. The results of this study indicate that: (1) Work motivation has a positive and highly significant effect on employee performance of 0.556, (2) Competence has a positive and highly significant effect on employee performance of 0.333. The lowest indicator value on work motivation and competence is the need for existence and attitude. Therefore the company is expected to review the salary issues received by employees and the company should provide training about problem solving solutions.
The Effect of Business Environment on The Performance of SMIs in The Food and Beverage Sector through Marketplace Adoption as A Mediating Variable Yusti Mauriska Choirunnisa; Djoko Koestiono; Fitria Dina Riana; Abdul Wahib Muhaimin; Dwi Retno Andriani
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.14

Abstract

This research was conducted at SMIs which was seen from its growth that SMIs had the opportunity to develop in this city. This study aims to describe and analyze the effect of entrepreneurial orientation and the role of government through marketplace adoption on company performance. This study used non-probability sampling with a purposive sampling technique to the owners/managers of companies totaling 50 respondents. This research method is SEM-PLS (Structural Equation Model - Partial Least Square) and uses Warp PLS 7.0 software. The results of the study show that: (1) Marketplace adoption has a positive effect on the SMI performance; (2) Entrepreneurial orientation has a positive and significant effect on marketplace adoption and SMI performance; (3) Role of government has a positive and highly significant effect on marketplace adoption and SMI performance; (4) Adoption of marketplace has a positive and highly significant effect on SMI performance; (5) For the indirect effect, entrepreneurial orientation to company performance through marketplace adoption has a significant positive effect and role of government to company performance through marketplace adoption has a significant positive effect.
Co-Authors Abdul Wahib Muhaimin Agustina Shinta Ananda Windi Sukosyah Andrean Eka Hardana Anisa Aprilia Dwi Laila Maulida Dwi Retno Andriani EFFY YUSWITA Fitria Dina Riana Heptari Elita Dewi Imaniar Ilmi Pariasa Kiara Namira Rusli Melania Awuk Novi Haryati Rachman Hartono Riskina Aulawiah Silvana Maulidah Tirta Yoga Usda Kristina Tassariya Yusti Mauriska Choirunnisa Yusti Mauriska Choirunnisa