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All Journal Literatus Jurnal Komunikasi Global
Andi Budi Sulistijanto
Universitas Ciputra Surabaya
Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Implementasi Gaya Komunikasi Joko Widodo dalam Berpolitik Andi Budi Sulistijanto
LITERATUS Vol 4 No 2 (2022): Jurnal Ilmiah Internasional Sosial dan Budaya
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/lit.v4i2.805

Abstract

This research is based on Joko Widodo's communication style which is slightly different in his approach to political communication. As a political actor, Joko Widodo is able to mingle with various levels of society, from the people, religious leaders, to political institutions such as the DPR. The phenomenon in this study uses an interpretive paradigm to conduct a more in-depth study and analysis of Jokowi's political communication style. In order for the study to be more extensive and in-depth in revealing the phenomenon of Jokowi's political communication style, a qualitative approach is used. The purpose of this research study is as a means to answer the following research questions: 1) Knowing that political communication and Jokowi's persuasion as a political communicator is implemented in reducing political noise. 2) Knowing the characteristics of Jokowi's political communication style 3) Knowing the implementation and influence of Jokowi's political communication style in the harmonization of relations between the President and the DPR and NU Organizations 4) Knowing the findings of the uniqueness of Jokowi's political communication style as a new tradition in Indonesian politics. As for some research findings in examining the phenomenon of Jokowi's Political Communication Style, the researcher reveals that Jokowi's political communication style is populist, not long-winded, as it is. Jokowi likes to work a lot rather than talk too much. Jokowi uses a commoner style of communication and serves or what is called servant leadership because Jokowi's background comes from a simple family. With this communication style, Jokowi has given a sense of optimism and received a warm welcome by most of the Indonesian people so that he can unite the diversity that exists in the Republic of Indonesia
Pest Analysis on Instagram Account @golkar.indonesia Andi Budi Sulistijanto; Hilda Yunita Wono; Hadassah Elisha Karsten; Hadjar Chanissa Nur Malika
Jurnal Komunikasi Global Vol 12, No 1 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i1.29802

Abstract

Political parties are organizations that utilize social media in their approach across various aspects, such as campaign interests. This research aims to identify the constraints and opportunities of the Instagram social media accounts belonging to the Golkar political party. The study employs a descriptive qualitative approach to analyze the @golkar.indonesia Instagram account using a PEST analysis. The utilization of the PEST analysis (Political, Economic, Social, Technological) in this research indicates that the @golkar.indonesia account is well-managed and implements the PEST method comprehensively. The @golkar.indonesia account has the opportunity to provide interactive content to reach a broader audience, particularly the younger generation. This can enhance the recognition and positive image of Airlangga Hartarto. The managers of the @golkar.indonesia account can engage in soft selling through the delivery of informative content. Furthermore, the findings of this research can be applied as a basis for political strategy management for Golkar and other relevant parties. Partai politik merupakan organisasi yang menggunakan media sosial dalam pendekatannya dalam berbagai aspek, seperti kepentingan kampanye. Penelitian ini bertujuan untuk mengetahui kendala dan peluang akun media sosial Instagram milik partai politik Golkar. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk menganalisis akun Instagram @golkar.indonesia dengan analisis PEST. Penggunaan analisis PEST (Politik, Ekonomi, Sosial, Teknologi) dari hasil penelitian ini menunjukkan bahwa akun @golkar.indonesia dikelola dengan baik dan menjalankan metode PEST dengan lengkap. Akun @golkar.indonesia memiliki peluang untuk memberikan konten interaktif agar dapat menjangkau lebih banyak audiens anak muda. Hal ini dapat membuat Airlangga Hartarto lebih dikenal dan memiliki citra yang baik. Pengelola akun @golkar.indonesia dapat melakukan soft selling dari konten informatif yang disampaikan. Selanjutnya hasil penelitian ini dapat diterapkan sebagai bahan manajemen strategi politik bagi Golkar dan pihak lainnya. 
Pest Analysis on Instagram Account @golkar.indonesia Andi Budi Sulistijanto; Hilda Yunita Wono; Hadassah Elisha Karsten; Hadjar Chanissa Nur Malika
Jurnal Komunikasi Global Vol 12, No 1 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i1.29802

Abstract

Political parties are organizations that utilize social media in their approach across various aspects, such as campaign interests. This research aims to identify the constraints and opportunities of the Instagram social media accounts belonging to the Golkar political party. The study employs a descriptive qualitative approach to analyze the @golkar.indonesia Instagram account using a PEST analysis. The utilization of the PEST analysis (Political, Economic, Social, Technological) in this research indicates that the @golkar.indonesia account is well-managed and implements the PEST method comprehensively. The @golkar.indonesia account has the opportunity to provide interactive content to reach a broader audience, particularly the younger generation. This can enhance the recognition and positive image of Airlangga Hartarto. The managers of the @golkar.indonesia account can engage in soft selling through the delivery of informative content. Furthermore, the findings of this research can be applied as a basis for political strategy management for Golkar and other relevant parties. Partai politik merupakan organisasi yang menggunakan media sosial dalam pendekatannya dalam berbagai aspek, seperti kepentingan kampanye. Penelitian ini bertujuan untuk mengetahui kendala dan peluang akun media sosial Instagram milik partai politik Golkar. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk menganalisis akun Instagram @golkar.indonesia dengan analisis PEST. Penggunaan analisis PEST (Politik, Ekonomi, Sosial, Teknologi) dari hasil penelitian ini menunjukkan bahwa akun @golkar.indonesia dikelola dengan baik dan menjalankan metode PEST dengan lengkap. Akun @golkar.indonesia memiliki peluang untuk memberikan konten interaktif agar dapat menjangkau lebih banyak audiens anak muda. Hal ini dapat membuat Airlangga Hartarto lebih dikenal dan memiliki citra yang baik. Pengelola akun @golkar.indonesia dapat melakukan soft selling dari konten informatif yang disampaikan. Selanjutnya hasil penelitian ini dapat diterapkan sebagai bahan manajemen strategi politik bagi Golkar dan pihak lainnya. 
Co-Authors Hadassah Elisha Karsten Hadjar Chanissa Nur Malika Hilda Yunita Wono