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All Journal Science Midwifery Kiwari
Ricky Susanto
Universitas Tarumanagara
Humanities Dentistry Health Professions Nursing Public Health Social Sciences Veterinary

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Prevalence And Characteristics Of Gestational Diabetes Mellitus At X Hospital West Jakarta For The Period Of January 2021 - April 2022 Devi Patricia Kwan; Ricky Susanto
Science Midwifery Vol 10 No 4 (2022): October: Science Midwifery
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/midwifery.v10i4.677

Abstract

Gestational diabetes mellitus that occurs in women during pregnancy is called gestational diabetes mellitus, or commonly abbreviated as DMG. DMG is very dangerous because it has the possibility of complications for pregnant women, such as high blood pressure, large babies born, and also delays in delivery. There is 1 out of 6 births affected by GDM. Meanwhile, according to the 2013 WHO, in Indonesia, around 1.9–3.6% of pregnant women suffer from DMG. The purpose of this study was to determine the prevalence of pregnant women with gestational diabetes mellitus at RS X West Jakarta in the period of January 2021–March 2022. This type of research used descriptive cross-sectional research design. The study was conducted at RS X West Jakarta with a total sample of 2236 mothers who gave birth and a total of 35 of them with gestational diabetes mellitus were selected by non-random Consecutive Sampling that are qualified in inclusion and exclusion criterias to support research related to the prevalence and characteristics of diabetes mellitus. gestational age at RS X West Jakarta. Data was extracted from the medical records of GDM patients who had given birth. There were 6 characteristics of GDM, namely: maternal age at delivery, with an average age of 32 years; gestational age, with an average of 27-30 weeks; the most widely used therapy was insulin (57.1%); the most widely used delivery method was sectio caesarea (80%); the baby's birth weight, with a mean of 3.47 kg; and with the value of the mother's body mass index, the mean value of which is 30.65 (obesity). Suggestions for further research include that research can be carried out with a larger number of subjects to obtain results of prevalence and characteristics that are more accurate.
Pemasaran Digital dalam Perencanaan Komunikasi Pemasaran (Studi Kasus pada Prestige Images Motorcars) Ricky Susanto; Muhammad Adi Pribadi
Kiwari Vol. 2 No. 1 (2023): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v2i1.23060

Abstract

The current tight business competition makes companies do various ways to survive and compete with other companies. One form of marketing strategy that adapts to current conditions is the use of digital media or online media. Prestige Images Motorcars is a holding company that invests in different industries. This study aims to find out how digital marketing is in planning marketing communications carried out by Prestige Images Motorcars. The approach method in this study uses a qualitative research approach and a case study method on Prestige Images Motorcars. This research uses marketing communication theory, marketing communication planning and this research also uses digital marketing concept/theory. The results in this study indicate that Prestige Images Motorcars implements marketing communication planning by paying attention to six (6) important aspects consisting of business goals, strategies (communication objectives, target market, competitors, communication themes, communication channels), tactics, implementation, monitoring, and evaluation. The main focus of Prestige Images Motorcars is to make a profit in the marketing of luxury cars and develop the company in other fields to increase the company's profits. Ketatnya persaingan bisnis saat ini membuat perusahaan melakukan berbagai cara untuk bertahan dan bersaing dengan perusahaan lain. Salah satu bentuk strategi pemasaran yang menyesuaikan dengan kondisi saat ini yakni berupa pemanfaatan media digital atau media online. Prestige Images Motorcars merupakan sebuah perusahaan induk (holding company) yang berinvestasi pada bidang industri yang berbeda-beda. Penelitian ini bertujuan untuk mengetahui bagaimana digital marketing dalam perencanaan komunikasi pemasaran yang dilakukan Prestige Images Motorcars. Metode pendekatan dalam penelitian ini menggunakan pendekatan penelitian kualitatif dan metode studi kasus pada Prestige Images Motorcars. Penelitian ini menggunakan teori komunikasi pemasaran, perencanaan komunikasi pemasaran serta penelitian ini juga menggunakan konsep/teori digital marketing. Hasil dalam penelitian ini menunjukkan bahwa Prestige Images Motorcars menerapkan perencanaan komunikasi pemasaran dengan memperhatikan enam (6) aspek penting yang terdiri dari tujuan bisnis, strategi (tujuan komunikasi, target market, kompetitor, tema komunikasi, saluran komunikasi), taktis, implementasi, monitoring, dan evaluasi. Fokus utama Prestige Images Motorcars adalah menghasilkan keuntungan dalam pemasaran mobil-mobil mewah (luxury car) serta mengembangkan perusahaan di bidang-bidang lainnya untuk meningkatkan keuntungan perusahaan.
Co-Authors Devi Patricia Kwan Muhammad Adi Pribadi