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All Journal Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik International Journal of Science and Society (IJSOC) ENDLESS : International Journal of Future Studies
Riza M. Yunus
Universitas Majalengka, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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IMPLEMENTATION OF PRODUCT PROMOTION STRATEGIES DURING THE COVID-19 PANDEMIC THROUGH DIGITAL MARKETING IN THE PURCHASE DECISION PROCESS Riza M. Yunus
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 4 No 2 (2021): JURNAL PAPATUNG Volume 4 Nomor 2 Tahun 2021
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v4i2.614

Abstract

The emergence of a pandemic causes the need for changes in marketing strategies. This is because, without any changes, the effectiveness of the usual marketing strategy will be significantly reduced. This study intends to determine how promotional methods are used in the purchasing decision process using digital marketing during the Covivirus-D19 pandemic. This research will employ a qualitative descriptive methodology. The data used in this study are derived from numerous research outcomes and earlier studies that are still relevant to this study's topic. The results of this study found that the changes made in changing the promotion strategy from conventional to digital were quite positive. The advantages are the practical nature of marketing, smaller operating expenses, and a faster response to consumers.
Increasing Human Literacy for Generation Z Through Learning to Use Technology in Indonesia Riza M. Yunus
International Journal of Science and Society Vol 3 No 4 (2021): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v3i4.512

Abstract

The use of technology in the learning process is quite commonly used today, such as online learning. To be able to carry out this online learning, it is necessary to have three literacy skills, namely technological literacy, data literacy, and human literacy. Generation Z, currently in the world of education, uses various learning methods, such as online learning. This study aims to see how the application in the use of technology can improve human literacy skills for Gen Z in Indonesia. This research will be conducted using a qualitative SWOT analysis method. This study found that there are still difficulties in increasing human literacy for Gen Z because of their characteristics, most of which are difficult to communicate directly and instantly. Then the characteristics of most of them also choose to live in the present, their attention span is still short, and their ability to validate information is relatively low.
Business Marketing Management Strategy in the Modern Era Through 4P Marketing Strategies Riza M. Yunus
ENDLESS: INTERNATIONAL JOURNAL OF FUTURE STUDIES Vol. 2 No. 2 (2019): ENDLESS: International Journal of Future Studies
Publisher : Global Writing Academica Researching & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the modern era, the emergence of many new competitors in the business world causes businesses to need to make innovations in their marketing strategies. The marketing mix is one of the most effective strategies used in the modern era. This research will be carried out to analyze how to manage marketing strategies using the marketing mix. This research will be carried out using a qualitative approach. The data used in this research comes from various research results and previous studies relevant to the marketing mix. The results of this study found that there needs to be a change in marketing strategy due to the development of technology to continue attracting buyers. An understanding of the 4P strategy is essential for business people to maintain their existence among other competitors.
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