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All Journal International Journal Of Science, Technology & Management (IJSTM) International Journal of Community Service
Erlina Puspitaloka Mahadewi
Universitas Esa Unggul, Jakarta Indonesia.
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Framing TOWS as Marketing Strategy Determiner of Medical Equipment in PT. Tawada Healthcare Jakarta Indonesia Asari Asari; Erlina Puspitaloka Mahadewi; Ira Marti Ayu; Susi Shorayasari
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.640

Abstract

The present study reports the comprehensive framing study around healthcare marketing stategy, inside the era of globalization has led to intense competition in various industrial fields, including the medical equipment in healthcare industry. PT. Tawada Healthcare was founded in 1999 with the aim of becoming the most integrated, reliable and customer-based healthcare provider in Indonesia. Over the years the company added a variety of different brands and products to its portfolio to serve a wider customer base, the company focused on providing the best customer experience and offering the highest quality products to customers in Indonesia. currently represents 20 major international principals and has a network to market its products throughout the country, covering provinces and major cities. It has 13 branches including its head office in Jakarta. The decline in sales of orthopedic implant medical devices at PT. Tawada Healthcare Jakarta in 2020 due to the pandemic impact of 41% of the total sales target of orthopedic implants in 2020 of 120,000,000,000 IDR. The cause of the decline in sales of orthopedic implant medical devices at PT. Tawada Healthcare is the rise of competitors of similar orthopedic implant medical device companies. The covid19 pandemic that hit the world, including Indonesia, resulted in a decrease in the budget for the procurement of orthopedic implant medical devices from the government because the budget was allocated for handling the covid19 pandemic and the decreasing demand for orthopedic implant medical devices from users due to the covid19 pandemic. This study aims to provide an overview of the TOWS (threat, opportunity, weakness and strength) method approach as an alternative solution and determine the strategy for selling medical devices at PT. Tawada Healthcare in 2021-2022.
Empowering JPC Volunteers with Education and Assistance on Behavioral Factors to Prevent HIV/AIDS Transmission in Bandung, West Java Indonesia Erlina Puspitaloka Mahadewi; Mohamad Reza Hilmy; Intan Silviana Mustikawati; Sukardi Sukardi; Erwin Panigoro; Ade Heryana
International Journal Of Community Service (IJCS) Vol. 2 No. 4 (2022): November 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i4.150

Abstract

The present study reports the newest comprehensive study on pandemic era for the Infectious Disease acquired Immunodeficiency Syndrome (AIDS), caused by the Human Immunodeficiency Virus (HIV) the number of people living with HIV/AIDS (ODHA) continues to grow, this needs to be balanced with efforts to prevent the transmission of HIV/AIDS. The JPC Foundation (Jakarta Plus Center) is one of the important entry points for the community to reach out and educate on the treatment and prevention of HIV/AIDS transmission in Bandung, West Java Indonesia. This study aims to determine the factors associated with HIV/AIDS transmission prevention behavior in HIV/AIDS sufferers in Bandung and Cirebon, West Java Indonesia who are within the reach of the JPC Foundation in 2022. This type of research was quantitative, with cross sectional, the study population was visitors to VCT clinics at shelters with a sample size of 85 respondents. The sampling technique uses accidental sampling. The research was conducted from May to November 2022 with univariate (average) and bivariate (chi-square) data analysis. Univariate results showed that HIV/AIDS prevention behavior was not good 78%, adult age> 25-49 (57.5%), secondary education 50.5%, risky work 69%, good knowledge 57%, negative motivation 62%, positive attitude 69%, negative family support 63%. Bivariate results show that there is a relationship between education (p=0.024), employment (p=0.002), OR=6.057, motivation (p=0.001), OR=7.221, family support (p=0.00) OR=7.778 with behavior prevention of HIV/AIDS transmission at the JPC Foundation shelter in Bandung. For VCT clinics to further improve counseling and education services, for volunteers and cadres who reach out to patients or families of people living with HIV/AIDS (ODHA) to provide more support and assistance, also for the community not to discriminate against ODHA because they have HIV/AIDS.
Exclusive Breastfeeding Behavior Analysis at Hospital in Lampung Indonesia Erlina Puspitaloka Mahadewi; Intan Silviana Mustikawati; Mohamad Reza Hilmy; Ade Heryana
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i5.318

Abstract

The present study reports the comprehensive study on the exclusive breastfeeding around support factors for successful activityof breastfeeding. In the three years lately UNICEF and WHO data on exclusive breastfeeding can reduce infant morbidity and mortality by more than 80%. The coverage of infants who are exclusively breastfed is 65.35%, the highest percentage is in West Nusa Tenggara 80.35% and the lowest percentage is in Papua 18.32%. In Indonesia, there are 35.25% of 38% of children who are sick because they cannot receive exclusive breastfeeding. Exclusive breastfeeding is given when the baby is born until the age of 6 months. This study aims to determine knowledge, work and family support related to exclusive breastfeeding behavior in the work area of ​​near with the RSIA PBH hospital in Lampung, Indonesia area in 2021. Using a cross sectional, a large sample of 120 respondents. Sampling in this study used a simple random sampling technique, and the chi-square test was carried out from January to August 2021. The results of the study were 95 respondents (79,16%) mothers who did not give exclusive breastfeeding and 25 respondents (20.84%) mothers who have exclusively breastfed their babies. There is a significant relationship between knowledge (P = 0.000 and PR = 1.588), occupation (P = 0.000 and PR = 1.995) and family support (P = 0.001 and PR = 1.514) with exclusive breastfeeding behavior in the patients inside hospital work area in 2021. The paper presents the characterization support from the company, hospital and the closest family for exclusive breastfeeding is also very important. Based on the results of the study, it is recommended that health workers make innovations and new programs to increase exclusive breastfeeding
Co-Authors Ade Heryana Ade Heryana Asari Asari Erwin Panigoro Intan Silviana Mustikawati Intan Silviana Mustikawati Ira Marti Ayu Mohamad Reza Hilmy Mohamad Reza Hilmy Sukardi Sukardi Susi Shorayasari