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All Journal Majalah Ekonomi Jurnal Bisnis dan Akuntansi MEDIA BISNIS EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Dhyah Harjanti
Universitas Kristen Petra
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Faktor yang Mempengaruhi Kepuasan Konsumen dan Minat Beli Ulang Pada Bisnis Bridal dan Make-Up Aurel Jovandio Cahyadi; Dhyah Harjanti
Media Bisnis Vol 14 No 2 (2022): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v14i2.1556

Abstract

People's lifestyles that are increasingly paying attention to appearance cause the bridal and make-up service business to be increasingly in demand. Bridal and make-up service businesses are now serving weddings and various events. This condition causes the bridal and make-up businesses must be more competitive. Service providers must be able to understand the factors that can satisfy consumers and make them willing to make repeat purchases. This study aims to test whether service quality, product quality, and price reasonableness can increase satisfaction and generate repurchase interest in bridal and make-up business customers in Surabaya. This study used quantitative research methods by surveying 250 bridal and make-up business consumers in Surabaya. Then the data obtained was processed using Partial Least Squares. The results of the study prove that service quality, product quality, and fairness of prices have a positive effect on consumer satisfaction and repurchase interest.
The Role of Social Capital in Building Knowledge Sharing and Innovative Work Behavior in Holding Company Dhyah Harjanti; Angelina Desiana Halim
Jurnal Bisnis dan Akuntansi Vol 24 No 2 (2022): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v24i2.1577

Abstract

To compete in a dynamic environment, companies must continuously innovate. Therefore, companies need to encourage their employees to have innovative behavior. This study examined the effect of structural, cognitive, and relational social capital on innovative work behavior, using knowledge sharing as mediating variable. This study uses quantitative methods, by surveying 328 employees of holding companies. The data is processed using Partial Least Square. The results point out a positive and significant effect of cognitive and relational social capital on knowledge sharing and knowledge sharing on innovative work behavior.
Pengaruh Service Quality dan Store environment Terhadap Impulse Buying Melalui Positive Emotion Pada Sociolla Dhyah Harjanti; Teddy Gotama Gunawan
Majalah Ekonomi Vol 28 No 01 (2023): Juli 2023
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol28.no01.a7429

Abstract

This research was conducted with the aim of knowing the effect of service quality and shop environment impulsively through positive emotions on Sociolla. This type of research is quantitative research with a sample of 119 respondents. Data processing techniques and data analysis in this study used SmartPLS 4.0 software. The results of this study indicate that the store environment has an effect on positive emotions, service quality has no effect on impulse buying, service quality does not affect positive emotions, the store environment does not affect impulse purchases, positive emotions do not affect impulse purchases, positive emotions do not mediate the effect of service quality. on impulse buying, positive emotions do not mediate the influence of the store environment on impulse buying.
Upaya UMKM Kelurahan Jambangan Surabaya Untuk Onboarding ke Dalam Ekosistem Digital Dhyah Harjanti; Wilma Laura Sahetapy
Ekobis Abdimas Vol 3 No 2 (2022): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.3.2.6342

Abstract

  The use of digital technology has become a demand for business people, including MSMEs. Various applications of social media are available to support business activities at a very affordable cost. However, the number of MSME actors using social media to market their products is still low. This community service activity provides understanding and assistance regarding social media usage as a marketing tool to MSME actors, especially MSME actors in Jambangan Village, Jambangan District, Surabaya. This activity received a positive response from SMEs. From this activity, MSME actors become more confident and motivated to use social media in their business and gain new knowledge and skills regarding ways, tricks, and tips for using social media as a marketing tool.   The use of digital technology has become a demand for business people, including MSMEs. Various applications of social media are available to support business activities at a very affordable cost. However, the number of MSME actors using social media to market their products is still low. This community service activity provides understanding and assistance regarding social media usage as a marketing tool to MSME actors, especially MSME actors in Jambangan Village, Jambangan District, Surabaya. This activity received a positive response from SMEs. From this activity, MSME actors become more confident and motivated to use social media in their business and gain new knowledge and skills regarding ways, tricks, and tips for using social media as a marketing tool.
Pendampingan Penyusunan Business Model Canvas Pada UMKM Nurul Ismiati Dengan Pendekatan Coaching Dhyah Harjanti; Nony Kezia Marchyta; Surya Hermawan; Resmana Lim
Ekobis Abdimas Vol 5 No 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.5.1.8880

Abstract

Dunia bisnis yang terus berubah menuntut pelaku usaha untuk dinamis dan mampu menyesuaikan strategi bisnisnya. Tuntutan ini tidak hanya berlaku bagi perusahaan besar, namun juga bagi usaha mikro, kecil, dan menengah (UMKM). UMKM harus mampu memahami perubahan lingkungan bisnis dan mengenali peluang yang muncul dari perubahan tersebut. Kegiatan pendampingan UMKM ini memberikan pemahaman mengenai Business Model Canvas (BMC) kepada UMKM. Dengan memahami sembilan elemen BMC, UMKM dapat dengan lebih mudah mengenali perubahan lingkungannya, lalu menyusun strategi bisnis yang sesuai dengan situasi dan kondisi terkini. Kegiatan dilakukan dengan metode coaching, dimana UMKM tidak hanya diberi materi oleh narasumber, tetapi UMKM juga melakukan simulasi, mencoba mencari akar permasalahan bisnis mereka, serta menyusun strategi bisnis sebagai solusi dari permasalahan tersebut. Dengan pendekatan coaching ini, para pelaku UMKM mampu memahami proses BMC serta dapat menyusun model bisnis mereka secara mandiri, sehingga mereka dapat melakukan penyesuaian strategi bisnis di masa yang akan datang tanpa harus didampingi terus.
The Role of Social Capital in Building Knowledge Sharing and Innovative Work Behavior in Holding Company Dhyah Harjanti; Angelina Desiana Halim
Jurnal Bisnis dan Akuntansi Vol. 24 No. 2 (2022): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v24i2.1577

Abstract

To compete in a dynamic environment, companies must continuously innovate. Therefore, companies need to encourage their employees to have innovative behavior. This study examined the effect of structural, cognitive, and relational social capital on innovative work behavior, using knowledge sharing as mediating variable. This study uses quantitative methods, by surveying 328 employees of holding companies. The data is processed using Partial Least Square. The results point out a positive and significant effect of cognitive and relational social capital on knowledge sharing and knowledge sharing on innovative work behavior.
Faktor yang Mempengaruhi Kepuasan Konsumen dan Minat Beli Ulang Pada Bisnis Bridal dan Make-Up Aurel Jovandio Cahyadi; Dhyah Harjanti
Media Bisnis Vol. 14 No. 2 (2022): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v14i2.1556

Abstract

People's lifestyles that are increasingly paying attention to appearance cause the bridal and make-up service business to be increasingly in demand. Bridal and make-up service businesses are now serving weddings and various events. This condition causes the bridal and make-up businesses must be more competitive. Service providers must be able to understand the factors that can satisfy consumers and make them willing to make repeat purchases. This study aims to test whether service quality, product quality, and price reasonableness can increase satisfaction and generate repurchase interest in bridal and make-up business customers in Surabaya. This study used quantitative research methods by surveying 250 bridal and make-up business consumers in Surabaya. Then the data obtained was processed using Partial Least Squares. The results of the study prove that service quality, product quality, and fairness of prices have a positive effect on consumer satisfaction and repurchase interest.
Co-Authors Angelina Desiana Halim Aurel Jovandio Cahyadi Nony Kezia Marchyta Resmana Lim Surya Hermawan Teddy Gotama Gunawan Wilma Laura Sahetapy