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All Journal Majalah Ekonomi Jurnal Bisnis dan Akuntansi MEDIA BISNIS EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Dhyah Harjanti
Universitas Kristen Petra
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat

 1 
Upaya UMKM Kelurahan Jambangan Surabaya Untuk Onboarding ke Dalam Ekosistem Digital Dhyah Harjanti; Wilma Laura Sahetapy
Ekobis Abdimas Vol 3 No 2 (2022): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.3.2.6342

Abstract

  The use of digital technology has become a demand for business people, including MSMEs. Various applications of social media are available to support business activities at a very affordable cost. However, the number of MSME actors using social media to market their products is still low. This community service activity provides understanding and assistance regarding social media usage as a marketing tool to MSME actors, especially MSME actors in Jambangan Village, Jambangan District, Surabaya. This activity received a positive response from SMEs. From this activity, MSME actors become more confident and motivated to use social media in their business and gain new knowledge and skills regarding ways, tricks, and tips for using social media as a marketing tool.   The use of digital technology has become a demand for business people, including MSMEs. Various applications of social media are available to support business activities at a very affordable cost. However, the number of MSME actors using social media to market their products is still low. This community service activity provides understanding and assistance regarding social media usage as a marketing tool to MSME actors, especially MSME actors in Jambangan Village, Jambangan District, Surabaya. This activity received a positive response from SMEs. From this activity, MSME actors become more confident and motivated to use social media in their business and gain new knowledge and skills regarding ways, tricks, and tips for using social media as a marketing tool.
Pendampingan Penyusunan Business Model Canvas Pada UMKM Nurul Ismiati Dengan Pendekatan Coaching Dhyah Harjanti; Nony Kezia Marchyta; Surya Hermawan; Resmana Lim
Ekobis Abdimas Vol 5 No 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.5.1.8880

Abstract

Dunia bisnis yang terus berubah menuntut pelaku usaha untuk dinamis dan mampu menyesuaikan strategi bisnisnya. Tuntutan ini tidak hanya berlaku bagi perusahaan besar, namun juga bagi usaha mikro, kecil, dan menengah (UMKM). UMKM harus mampu memahami perubahan lingkungan bisnis dan mengenali peluang yang muncul dari perubahan tersebut. Kegiatan pendampingan UMKM ini memberikan pemahaman mengenai Business Model Canvas (BMC) kepada UMKM. Dengan memahami sembilan elemen BMC, UMKM dapat dengan lebih mudah mengenali perubahan lingkungannya, lalu menyusun strategi bisnis yang sesuai dengan situasi dan kondisi terkini. Kegiatan dilakukan dengan metode coaching, dimana UMKM tidak hanya diberi materi oleh narasumber, tetapi UMKM juga melakukan simulasi, mencoba mencari akar permasalahan bisnis mereka, serta menyusun strategi bisnis sebagai solusi dari permasalahan tersebut. Dengan pendekatan coaching ini, para pelaku UMKM mampu memahami proses BMC serta dapat menyusun model bisnis mereka secara mandiri, sehingga mereka dapat melakukan penyesuaian strategi bisnis di masa yang akan datang tanpa harus didampingi terus.
Co-Authors Angelina Desiana Halim Aurel Jovandio Cahyadi Nony Kezia Marchyta Resmana Lim Surya Hermawan Teddy Gotama Gunawan Wilma Laura Sahetapy