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Pengaruh Kualitas Pelayanan, Brand Image (Citra Merek), Pengalaman Konsumen dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Pada PT. Kertajaya Utama Pekanbaru Eric Tanoto; Astri Ayu Purwati; Dadi Komardi; Muhammad Luthfi Hamzah
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 3 No. 2 (2022): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v3i2.338

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana adalah kualitas pelayanan, citra merek, pengalaman konsumen dan kepuasan konsumen terhadap loyalitas konsumen. loyalitas konsumen adalah kesetiaan konsumen terhadap perusahaan, merek maupun produk. Sampel yang digunakan dalam penelitian ini adalah 100 orang pelanggan yang membeli di PT Kertajaya Utama Pekanbaru. Penentuan sampel menggunakan metode purposive sampling dan teknik analisis data yang digunakan adalah regresi linier berganda dengan SPSS. Variabel Independen adalah kualitas pelayanan, citra merek, pengalaman konsumen dan kepuasan konsumen yang diuji pengaruhnya terhadap loyalitas konsumen sebagai variabel dependen. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan, citra merek, pengalaman konsumen dan kepuasan konsumen memiliki pengaruh positif dan signifikan terhadap loyalitas konsumen.   Kata kunci     : kualitas pelayanan, citra merek, pengalaman konsumen, kepuasan konsumen, loyalitas konsumen
BRAND IMAGE, EDUCATIONAL COST, AND FACILITY ON STUDENT SATISFACTION AND LOYALTY AT STIE PELITA INDONESIA PEKANBARU Ikhwanul Arif; Dadi Komardi; Rizaldi Putra
Journal of Applied Business and Technology Vol. 2 No. 2 (2021): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.758 KB) | DOI: 10.35145/jabt.v2i2.68

Abstract

This study aims to analyze the influence of brand image, educational cost, and facility on student satisfaction and loyalty at Pelita Indonesia School of Economic Sciences in Pekanbaru. This study was conducted using a quantitative approach. This study took a sample of 183 respondents at Pelita Indonesia School of Economic Sciences in Pekanbaru. The sampling technique was done using proportionate stratified sampling. The data were analyzed using Structural Equation Modeling with AMOS Version 21. The results showed that brand image had a positive and significant influence on student satisfaction. Educational cost had a positive and significant influence on student satisfaction. Facility had a positive and significant influence on student satisfaction. Brand image had a positive and significant influence on student loyalty. Educational cost had a positive and significant influence on student loyalty. Facility did not have a significant influence on student loyalty. Student satisfaction had a positive and significant influence on student loyalty.
LEADERSHIP, ORGANIZATIONAL COMMITMENT, WORK DISCIPLINE, AND EMPLOYEE PERFORMANCE AT PUBLIC HEALTH OFFICE OF PEKANBARU CITY Mairia Mairia; Dadi Komardi; Harry Patuan Panjaitan
Journal of Applied Business and Technology Vol. 2 No. 2 (2021): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.91 KB) | DOI: 10.35145/jabt.v2i2.72

Abstract

This study to determine and analyze the influence of leadership on organizational commitment and work discipline or employee performance in public health office of Pekanbaru City. This research was carried out at the public health office of Pekanbaru City with a sample of 99 people. The sampling technique in this study was saturated sampel by the census method. Data collection using a questionnaire. The data analysis technique used descriptive analysis and analysis hypothesis using the structural equation model (AMOS) and SPSS. The data analysis technique used descriptive analysis and hypothesis analysis using the structural equation model (AMOS) and SPSS. The test results show that there is an influence of leadership on organizational commitment, there is an influence of leadership on work discipline, there is no influence of leadership on employee performance, there is no influence of organizational commitment on work discipline, there is no influence of leadership on employee performance, and there is no influence of work discipline on employee performance.
COMMITMENT, MOTIVATION, LEADERSHIP AND WORK CULTURE ON JOB SATISFACTION AND TEACHER PERFORMANCE AT SMK MULTI MEKANIK MASMUR PEKANBARU Aulia Ramadona; Rizaldi Putra; Dadi Komardi
Journal of Applied Business and Technology Vol. 2 No. 2 (2021): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.233 KB) | DOI: 10.35145/jabt.v2i2.73

Abstract

The purpose of this study was to examine the effect of analysis of commitment, motivation, and leadership and work culture on job satisfaction and teacher performance at SMK Multi Mekanik Masmur Pekanbaru. The sampling technique used in this research is purposive sampling. The sampling criteria in this study were all educators at the Masmur Multi-Mechanical School. There are 100 teachers in this school. The remaining 20 people are education personnel. So the respondents in this study were 100 people who were all education personnel. Data collection techniques using a questionnaire (questionnaire), interviews and documentation. The data analysis technique used descriptive analysis and hypothesis analysis using SPSS and SEM PLS analysis. The results obtained indicate that there is an insignificant effect of commitment on job satisfaction, motivation has no significant effect on job satisfaction, leadership has no significant effect on job satisfaction and work culture has a significant effect on job satisfaction. Furthermore, commitment has no significant effect on teacher performance, motivation has no significant effect on teacher performance, leadership has no significant effect on teacher performance, work culture has a significant effect on teacher performance, and job satisfaction has a significant effect on teacher performance.
Commitment, Competence, Leadership Style, and Work Culture on Job Satisfaction and Employee Performance at the Office of the Ministry of Religion, Kampar District Ahmad Fadhli; Dadi Komardi; Rizaldi Putra
Journal of Applied Business and Technology Vol. 3 No. 1 (2022): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (533.502 KB) | DOI: 10.35145/jabt.v3i1.90

Abstract

This study aims to examine and analyze the effect of commitment, competence, leadership style, and work culture on job satisfaction and performance of employees of the Office of the Ministry of Religion, Kampar Regency. Data collection techniques are interviews, questionnaires, and employee data. The population in the study was 102 employees and the method used to determine the number of samples in this study was the total sample method using the census technique so the total sample was 102 respondents. Analysis using Structural Equation Modeling (SEM). The results showed that commitment has no effect on job satisfaction, competence has no effect on job satisfaction, leadership style has no effect on job satisfaction, work culture has an effect on job satisfaction, commitment has no effect on employee performance, competence has no effect on employee performance, leadership style has no effect on employee performance, work culture has no effect on employee performance and job satisfaction has no effect on employee performance.
Leadership Style, Commitment, and Work Motivation on Job Satisfaction and Teacher Performance at the Vocational School of Multi Mekanik Masmur Pekanbaru Devi Gusriani; Dadi Komardi; Harry Patuan Panjaitan
Journal of Applied Business and Technology Vol. 3 No. 2 (2022): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v3i2.95

Abstract

The purpose of this study was to examine the effect of leadership style, commitment, and motivation on job satisfaction and teacher performance at SMK Multi Mekanik Masmur Pekanbaru. Respondents in this study used a sample of 81 people, with a purposive sampling technique as exogenous variables are leadership style, commitment, and motivation. While the endogenous variables are job satisfaction and teacher performance. The data analysis technique used descriptive analysis and hypothesis analysis with structural equation modeling (SEM) and PLS. The results obtained indicate that there is an insignificant effect of leadership style on job satisfaction, commitment has no significant effect on job satisfaction, and motivation has no significant effect on job satisfaction. Furthermore, leadership style has a significant effect on teacher performance, commitment has no significant effect on teacher performance, motivation has no significant effect on teacher performance and job satisfaction has no significant effect on teacher performance.
Discipline, Service Orientation, Integrity, and Leadership Style on Job Satisfaction and Performance of High School Teachers in Tanah Putih District Ngatno; Achmad Tavip Junaedi; Dadi Komardi
Journal of Applied Business and Technology Vol. 3 No. 2 (2022): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v3i2.100

Abstract

This study aims to analyze the effect of discipline, service orientation, integrity, and leadership style on the job satisfaction of state high school teachers in Tanah Putih District, Rokan Hilir Regency. Then this study also aims to analyze the effect of discipline, service orientation, integrity, and leadership style on the teacher performance of the public high schools in Tanah Putih District, Rokan Hilir Regency. The population of this study was all public high school teachers in the Tanah Putih sub-district and a sample of 138 respondents. Data processing and hypothesis testing using Structural Equation Modeling (SEM) using SmartPLS. The results of this study indicate that discipline has a positive and significant effect on job satisfaction, service orientation has no significant effect on job satisfaction, integrity has no significant effect on job satisfaction and leadership style has no significant effect on job satisfaction. Then discipline has no significant effect on teacher performance, service orientation has no significant effect on teacher performance, integrity has a significant effect on teacher performance, leadership style has no significant effect on teacher performance and job satisfaction has a significant effect on teacher performance.
Leadership, Discipline, and Motivation on Job Satisfaction and Teacher Performance at Public Elementary School, Bangko District, Rokan Hilir Regency Ermanila Putri; Sarli Rahman; Dadi Komardi; Mujtaba M. Momin
Journal of Applied Business and Technology Vol. 4 No. 1 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i1.115

Abstract

This study aims to determine and analyze the influence of leadership, discipline, and motivation on job satisfaction and teacher performance at the Bangko District Elementary School. The number of samples in this study was the entire population of the study as many as 71 civil servant teachers at the Bangko District Elementary School. Data analysis using Structural Equation Modeling (SEM) using SmartPLS 3.0 application. The results of this study indicate that leadership has a significant positive effect on job satisfaction, discipline has a significant negative effect on job satisfaction, work motivation has no significant effect on job satisfaction, leadership has no significant effect on teacher performance, discipline has a positive and insignificant effect on teacher performance, work motivation does not have a significant effect on teacher performance, organizational commitment does not have a significant effect on teacher performance and job satisfaction does not have a significant negative effect on teacher performance.
MEASURING USER SATISFACTION AND NET BENEFIT OF SAKTI SYSTEM: LESSONS FROM STAKEHOLDERS OF REGIONAL TREASURY OFFICE IN RIAU PROVINCE Winarni Rahayu; Sudarno Sudarno; Dadi Komardi
Jurnal Aplikasi Manajemen Vol 21, No 1 (2023)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.1.18

Abstract

"User satisfaction" is always an important measure of a stakeholder's opinion of e-government and must cover the entire stakeholder experience. "Net benefits" are the most important success factor of implementation system information and can measure the balance of positive and negative impacts of the e-government like the SAKTI system. This study aims to analyze the influence of service quality, information quality, system quality, organizational support, and regulatory environment on user satisfaction and net benefits of SAKTI users. This quantitative study uses primary data in questionnaires distributed to respondents through google forms and interviews. The questionnaire used simple random sampling. The sample size in this study was 482. The data were analyzed by Structural Equation Modeling (SEM) using Partial Least Square (PLS), namely SmartPLS version 3.2.9. The hypothesis test results show that system quality significantly and strongly impacts user satisfaction. Information quality has a large and strong impact on user satisfaction. Service quality has a large and strong impact on user satisfaction. Organizational support has a small and weak impact on user satisfaction. The regulatory environment has a large and strong impetus for user satisfaction. User satisfaction, influenced by service quality, information quality, system quality, organizational support, and the regulatory environment, strongly impacts the net On Stakeholders of the Regional Treasury Office in Riau Province. The research model can use to conduct surveys of user satisfaction on SAKTI or other e-government and evaluate the results.
Leadership, Work Motivation, and Work Discipline on Job Satisfaction and Teacher Performance of Dharma Loka Elementary School Pekanbaru Sukrisna Andrianto; Dadi Komardi; Priyono Priyono
Journal of Applied Business and Technology Vol. 4 No. 1 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i1.117

Abstract

This study aims to determine and analyze the influence of leadership, work motivation, and work discipline on job satisfaction and teacher performance at Dharma Loka Elementary School Pekanbaru. The questionnaire as data collector from 42 respondents proportionally to all educators/teachers of SD Dharma Loka, was tested using Path Analysis (Path Smart PLS). The test results show, Leadership has a positive and insignificant effect on Job Satisfaction, Work Motivation has a positive and significant effect on Job Satisfaction, Work Discipline has a positive and insignificant effect on Job Satisfaction, and Leadership has a positive and insignificant effect on Teacher Performance, Work Motivation has a positive effect and not significant on teacher performance, work discipline has a positive and insignificant effect on teacher performance and job satisfaction has a positive and insignificant effect on teacher performance. Leadership, Work Motivation, and Work Discipline as independent variables Job Satisfaction, Teacher Performance as the dependent variable.