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All Journal Quantitative Economics and Management Studies Jurnal Ekonomi Bisnis dan Kewirausahaan
Destina Paningrum
Fakultas Sosial, Humaniora dan Seni, Universitas Sahid Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Analysis of Online Marketing Strategies Post Pandemic COVID-19 Destina Paningrum; Andry Mochammad Ramdan; Tri Febrina Melinda; Okta Karneli; Tito Irwanto
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.805 KB) | DOI: 10.35877/454RI.qems1381

Abstract

This research examines the analysis of marketing strategies carried out online after the COVID-19 pandemic. The research used in this research is descriptive qualitative research. Various sources were processed in this study such as books, research results, journals, and research articles. This research explains that the challenges and opportunities for business marketing that rely on digital applications during a pandemic are felt to be very diverse and complex. Post-covid-19 shopping behavior has changed based on the relationship between technology & culture. The pattern of spending on basic needs and shopping has changed due to the ease of using the internet for shopping and the existence of online services. Digital-based marketing for a profitable and sustainable business is proven to face many challenges and opportunities. The problem is that not all business people and customers understand and can apply technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively. In addition, the role of digital marketing on the financial performance of several organizations and the implicit digital transformation model has been identified as the most important aspects related to the current COVID-19 situation.
Tingkat Keamanan dan Kemudahan Transaksi pada Toko Offline Terhadap Keputusan Pembelian Action Figure Original Mahatmana Krisna Herduna Putra; Destina Paningrum; Rusnandari Retno Cahyani
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 11 No 1 (2022): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Januari 2022
Publisher : Universitas Sahid Surakarta

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Abstract

Security and ease of transactions is one of the factors that play a role in influencing purchasing decisions. The development of an increasingly modern eraencourages the creation of a new transaction system that can be used easily, but with a level of security that is not fully guaranteed.The method used in this research is descriptive quantitative by collecting data using a digital questionnaire, namely Google Form, to collectors of Original Action Figures in the Residency of Surakarta. The variables used in this study are the level of security (X1) and the level of convenience (X2) as independent variables and purchasing decisions (Y) as the dependent variable. The results of this study prove that the level of security and ease of transactions at offline stores partially and simultaneously influences purchasing decisions.
Pengaruh Debt to Assets Ratio, Firm Size, Return on Assets dan Sales Growth Terhadap Price to Book Value Intan Abriani Ayuningrum; Destina Paningrum; Anggit Dyah Kusumastuti
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 10 No 1 (2021): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol.X No 1 Januari 2021
Publisher : Universitas Sahid Surakarta

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Abstract

The study aims to determine the effect of Debt to Assets Ratio (DAR), Firm Size,Return on Assets (ROA), and Sales Growth partially and simultaneously toward Price to Book Value (PBV) in food and beverage companies listed on the Indonesia Stock Exchange 2013-2017. The data are secondary data in the form of financial statements obtained through the website www.idx.co.id and Indonesian Capital Market Directory (ICMD) in 2013-2017. The sampling technique used a purosive sampling technique and involved 11 companies. The data analysis technique used multiple linier regression methods. The results indicate that Debt to Assets Ratio (DAR), Return on Assets (ROA), and Sales Growth have a significant partially effect toward Price to Book Value (PBV), while Firm Size does not significant partially influence toward Price to Book Value (PBV). Meanwhile Debt to Assets Ratio (DAR), Firm Size, Return on Assets (ROA), and Sales Growth have a significant simultaneously effect towards Price to Book Value (PBV) in food and beverage companies listed on the Indonesia Stock Exchange in 2012-2017.
Pengaruh Insentif, Fasilitas Kerja, Dan Pengembangan Karir Terhadap Kinerja Karyawan Pada Hotel Sahid Jaya di Surakarta Prima Prihatini; Anggun Ayu Salianti Putri; Destina Paningrum
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 11 No 1 (2022): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Januari 2022
Publisher : Universitas Sahid Surakarta

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Abstract

The purpose of this study was to analyze the effect of incentives, work facilities, and career development on employee performance. The object of this research is at Hotel Sahid Jaya Surakarta. The hypothesis of this study is that incentives, work facilities, and career development have a positive and significant effect on the performance of Sahid Jaya Hotel employees in Surakarta. The number of samples in this study were 120 respondents who were obtained by using purposive sampling, namely the technique of determining the sample by using special characteristics that are in accordance with the research objectives so that it is expected to be able to answer research problems. Then the method of data collection through questionnaires and data analysis using SPSS which includes validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing using t test, R² test. The results showed that the independent variables, namely incentives (X1), work facilities (X2), and career development (X3) had a positive and significant effect on employee performance (Y) partially or simultaneously (together). Based on the coefficient of determination of 0.516, it is known that incentives, work facilities, and career development affect employee performance variables by 51.6% while the remaining 48.4% is influenced by other variables not described in this study.
Co-Authors Andry Mochamad Ramdan Anggit Dyah Kusumastuti Anggun Ayu Salianti Putri Intan Abriani Ayuningrum Mahatmana Krisna Herduna Putra Okta Karneli, Okta Prima Prihatini Rusnandari Retno Cahyani Tito Irwanto Tri Febrina Melinda