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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Management Studies and Entrepreneurship Journal (MSEJ) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Femmy Effendy
STMIK ROSMA KARAWANG
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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ANALYSIS OF THE EFFECT OF USER-GENERATED CONTENT (UCG) INFORMATION FROM SOCIAL MEDIA AND POSITIVE ELECTRONIC WORD OF MOUTH (E-WOM POSITIVE) ON TOURIST VISITING INTENTIONS IN INDONESIA: Keywords: Electronic Word of Mouth (e-Wom); Elaboration Likelihood Model (ELM); Social media; Travel intentions; User-Generated Content (UCG) Femmy Effendy; Asep Samsul Bakhri
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 4 (2022): JMM November 2022
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v11i4.745

Abstract

This study aims to determine the role of user-generated content in social networks using the variables of information quality and credibility of information and e-WOM through receiving information in increasing the intention of visiting tourist destinations in Indonesia. This research was conducted quantitatively descriptive and verification. Data were collected by survey through online questionnaire using a differential semantic scale. Sampling technique with purposive sampling technique and distributing questionnaires randomly to respondents. Printed and electronic books, journals, and the internet as secondary data that support this research. A total of 112 samples were obtained, but only 85 samples that met the requirements for processing. Data processing with Smart PLS software or partial least squares (PLS) structural equation model (SEM), which aims to test the hypothesis of the influence between the variables of information quality, information credibility and e-WOM on information acceptance and travel intentions. The results of the research analysis show that the quality of information received by potential visitors has a very significant effect on how visitors adopt information and affects the intention to visit tourists in a tourist area, while the credibility of information does not affect how visitors adopt information as well as E-WOM Positive does not. influence the intention to visit tourists. This finding is expected to provide an illustration that the quality of information is the most influencing factor in the intention to visit tourists, so that relevant, accurate and up-to-date information is something that must be considered regarding tourist destinations, so that stakeholders can use influencers or appropriate reviews so that they can increase the potential number of tourists according to the expected target.
The Role of Promotion Strategy and Product Price on Purchase Intention of Indihome Femmy Effendy; Reza Yonatan Hanata; Leo Nardo Setia Budi; Dhiraj Kelly Sawlani; Merrysa Christina
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 1 (2023): Februari 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i1.892

Abstract

Indihome's promotion strategy has several obstacles in marketing its products and services to continue to maintain and develop existing markets and consumers, so the company needs to conduct various evaluations of the elements of promotional activities which not only function as a means of communication between companies and consumers, but also as tools for influencing consumers in purchasing activities or using services according to their wants and needs. The purpose of this study was to analyze the effect of promotional strategy on purchase intention, analyze the effect of price on Indihome's purchase intention and analyze the joint effect of price and promotion strategy on purchase intention of Indihome in DKI Jakarta. This study uses quantitative methods, and can determine the effect of the independent variables on the dependent variable. Through this research, an analysis of the promotion strategy and price variables can be carried out on buying interest. The objects in this study are people who purchase Indihome products, especially in the DKI Jakarta area by distributing questionnaires for research purposes, namely online by filling out the Google Form that has been provided by researchers. This study aims to answer the problems presented in the introduction chapter. Based on the results of the analysis and discussion, it can be concluded that the Promotion Strategy Variable (X1) does not have a significant influence on Purchase Intention (Y). Price Variable (X2) has a significant influence on Purchase Intention (Y). Promotion Strategy Variables (X1), Price (X2) have a significant influence together.
The Impact Of Omnichannel Experience And Brand Image On Consumer Purchase Intentions Mediated By Consumer Attitudes Shinta Rahmani; Ervan Susilowati; Femmy Effendy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3918

Abstract

This research investigates the nuanced relationships among omnichannel experiences, brand image, consumer attitudes, and purchasing behavior within the beauty and wellness industry, focusing on PT. Mustika Ratu, Tbk. The study employs a random sampling technique, surveying 60 individuals to gather insights. The direct test results indicate significant direct relationships between omnichannel experiences, brand image, and both consumer attitudes and purchasing intentions. Moreover, the indirect paths highlight the pivotal mediating role of consumer attitudes in translating the impacts of omnichannel experiences and brand image into actual consumer purchases. These findings provide actionable insights for PT. Mustika Ratu, emphasizing the need to strategically cultivate positive consumer attitudes alongside optimizing omnichannel experiences and enhancing brand image to effectively drive purchasing behavior in the competitive beauty and wellness sector.
Co-Authors Asep Samsul Bakhri Dhiraj Kelly Sawlani Ervan Susilowati Leo Nardo Setia Budi Merrysa Christina Reza Yonatan Hanata Shinta Rahmani