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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ekonomi Perjuangan (JUMPER)
Irly Artiara Irawan
Universitas Perjuangan Tasikmalaya
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Journal : JMK Jurnal Manajemen dan Kewirausahaan

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University Partnership Sebagai Akselerator Transformasi Digital Usaha Mikro Perempuan Ghaling Achmad Abdul Ghonisyah; Irly Artiara Irawan
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 8 No 1 (2023): January
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v8i1.3224

Abstract

The partnership built by the university is one of the drivers of efforts to accelerate the digital transformation of women's micro-enterprises. The resources owned by the university can function as social capital to help micro-enterprises owned by women who experience gaps in access to opportunities for transformation, one of which will be the focus of this research is inequality in gaining entry to digital literacy. In this context, research on the role of university partnerships is compelling as an accelerator for inclusively advancing digital literacy for women micro-entrepreneurs in Indonesia, especially in the Tasikmalaya area. We used a qualitative approach conducting In-Depth Interviews with six informants who split up into 4 (four) clusters, specifically 1) University Cluster, 2) The Expert Cluster, 3) Micro-Entrepreneur Cluster, and 4) The Business Incubator Cluster. Our contribution shows that adopting an integrated learning initiative can accelerate the mastery and use of digital skills among female micro-entrepreneurs. This study contributes to understanding how the university partnership model is implemented according to the capacity and business model of women's microenterprises.
Co-Authors Ari Arisman Evilia Sri Yuniar Ghaling Achmad Abdul Ghonisyah Kusuma Agdhi Rahwana Nita Fauziah Oktaviani Rita Tri Yusnita