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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN CAFÉ KOPI SOE DI MANADO Peter Claudio Musa sangkay; Willem J. F. A. Tumbuan; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Kepuasan konsumen adalah satu aspek penting dalam menjamin suatu bisnis food and beverage tetap berjalan dan dipengaruhi oleh Harga, Kepercayaan, Ketepatan Waktu, Fasilitas, Komunikasi, Promosi, Lokasi, Variasi Produk, Citra Perusahaan, Pengalaman Konsumen, Suasana, Fokus Pada Konsumen, Waktu Tunggu, Emosional, Kemudahan, People, Hiburan, Risiko, Sistem Penanganan Komplain dan Jaminan dan terlihat pada pengelolaan Cafe Kopi Soe di Kota Manado. Penelitian ini bertujuan untuk menerangkan komponen-komponen apa yang terbentuk dari kedua puluh variabel tersebut yang mempengaruhi kepuasan konsumen Cafe Kopi Soe di Kota Manado dan satu komponen dengan pengaruh terbesar untuk kepuasan tersebut. Analisis data menggunakan metode Analisis Faktor dan sampel penelitian adalah 110 konsumen. Hasil penelitian ini membuktikan bahwa Enam komponen yang mempengaruhi kepuasan konsumen Cafe Kopi Soe di Kota Manado adalah Preferensi Konsumen, Fitur-fitur Tambahan Produk/Jasa, Fitur-fitur Spesifik Produk/Jasa, Penilaian Konsumen, Konsep Pemasaran Perusahaan dan Psikologis Konsumen dan Preferensi Konsumen adalah komponen dengan pengaruh terbesar untuk kepuasan mereka. Pihak pengelola Cafe Kopi Soe di Kota Manado harus mempertahankan dan meningkatkan pengaruh semua variabel tersebut terhadap kepuasan konsumen dan komponen-komponen yang terbentuk dan memperhitungkan faktor-faktor lain yang tidak dianalisis dalam penelitian ini. Kata Kunci: variabel pembentuk kepuasan konsumen, kepuasan konsumen, analisis faktor, komponen kepuasan konsumen

Factors Affecting Restaurants Selection In Coastal Area Of Tuminting Boulevard Ivan Quilo; S. L. H. V. Joyce Lapian; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Many restaurant owners and family-owned businesses are increasingly looking forward to operating through this platform in order to increase sales. Hence, the online channels are frosting the foodservice sector in the country. They use the tools for market place in apps. But however, the group of family preferred to experience the restaurants have provide rather to use online services. This time the culinary place in coastal area is trending especially in Manado. The restaurant ready to open from day and night. Consumers freely to decide where they want to take lunch or dine-out according to the restaurant type. These restaurants are giving the sea view. The restaurant also supplies the menu in seafood, fast food, traditional food and etc. To full fill the consumer needs, restaurant provide some attributes like examples: WIFI, Air Conditioner (AC), parking lot, live music, VIP room, smoking area, photo spots, toilet and many more. Consumers are able to choose the seafood menu by their self. The culinary place in coastal area become favorite food place among the family, couples, teenagers and individuals if they want to eat with the landscape of the sea. The consumers can see location, missing clear information about the location, difficulties in reaching the distance etc. Restaurants that offer local products can respond to the expectations of the customers specially the view at Tuminting Boulevard. Keywords: marketing, restaurant selection, factors analysis

THE INFLUENCE OF JOB INSECURITY AND JOB STRESS TOWARDS EMPLOYEE PERFORMANCE AT PT. BANK SULUTGO SUB BRANCH SAM RATULANGI Peter Anderson Runtu; Frederik G. Worang; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

The purpose of this study is to determine whether job insecurity and job stress affect the performance of employees at PT. Bank SulutGo Sub Branch Sam Ratulangi.The population in this study were all active employees at PT. Bank SulutGo Sub Branch Sam Ratulangi, with a total of 31 employees. The sampling method used in this study is saturated sampling, with a sample of the entire population. The data analysis method used was multiple linear regression analysis using SPSS as a data processing tool.The results of data analysis show that job insecurity has a negative and significant effect on employee performance, and job stress has a positive and significant effect on employee performance. For leaders at this company is expected to be able to issue good policies for the employees and also with the Covid-19 and digitalization era, leaders need to make plans for existing employees so they feel safe and comfortable with their existing jobs. And also the leader must be able to make employees able to maximize the performance of their employees without having to feel stressed. Keywords: job insecurity, job stress, employee performance

PENGARUH TOTAL QUALITY MANAGEMENT TERHADAP KUALITAS PELAYANAN RUMAH SAKIT TNI AL DR. WAHYU SLAMET BITUNG SELAMA MASA PANDEMI COVID-19 Nathasya Mewengkang; Indrie D. Palandeng; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Penelitian ini bertujuan untuk menguji pengaruh Total Quality Management (TQM) yang terdiri dari Fokus Terhadap Pelanggan, Kerjasama Tim, Komitmen Jangka Panjang, Perbaikan Berkesinambungan terhadap Kualitas Pelayanan pada Rumah Sakit TNI AL Dr. Wahyu Slamet Bitung selama masa pandemi Covid-19. Jenis penelitian yang digunakan yaitu metode deskriptif kuantitatif dengan teknik analisis berganda. Pengumpulan data menggunakan kuesioner, teknik penentuan sampel menggunakan teknik purposive sampling terhadap 40 orang responden. Hasil penelitian menunjukkan bahwa variabel Fokus Terhadap Pelanggan, Kerjasama Tim, Komitmen Jangka Panjang, Perbaikan Berkesinambungan secara simultan berpengaruh signifikan terhadap Kualitas Pelayanan di Rumah Sakit TNI AL Dr. Wahyu Slamet Bitung, selain itu secara parsial Fokus Terhadap Pelanggan, Kerjasama Tim, Komitmen Jangka Panjang, Perbaikan Berkesinambungan berpengaruh positif dan signifikan terhadap Kualitas Pelayanan di Rumah Sakit TNI AL Dr. Wahyu Slamet Bitung. Kata Kunci: total quality management, fokus terhadap pelanggan, kerjasama tim, komitmen jangka Panjang, perbaikan berkesinambungan, kualitas pelayanan

FACTORS INFLUENCING CUSTOMER PURCHASE INTENTION VIA FACEBOOK LIVE STREAM AT EVER CLOTHINGS MANADO Esther Pamela Adeleida Malonda; David P. E. Saerang; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

One way to get customers to make purchases via Facebook Live Streaming is to analyze the factors that influence customer purchase intentions. The purpose of this research was to analyze the factors that influence Customer Purchase Intention via Facebook Live Streaming at Ever Clothings Manado. This research used the quantitative method with factor analysis techniques. The sample of this research is 100 samples which are customer of Ever Clothing Manado. At the beginning of the research there twenty factors that are determined as material for testing and research. After doing the analysis, the result showed that two variables must be eliminated because the extraction value of this variable is less than 0.5, and only eighteen variables can be used. From the 18 variables, 4 new factors were formed which are: Popularity of Facebook Account, Quality of Products, Quality of Seller, and Seller Communication Ability. Keywords: digital marketing, Facebook live stream, purchase intention, Facebook account popularity, quality of products, quality of seller, seller communication ability, factor analysis

THE EFFECT OF WORKPLACE SPIRITUALITY AND EMPLOYEE ENGAGEMENT ON JOB SATISFACTION AT FINANCE DEPARTMENT OF PT NUSA HALMAHERA MINERALS IN MANADO Triutari Wahyuni Suwono; S. L. H. V. Joyce Lapian; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

This study aims to analyze the effect of workplace spirituality and employee engagement on job satisfaction partially and simultaneously. This study uses a quantitative approach and Multiple Linear Regression as a measuring tool. The sample used in this study was 22 employees of Finance Department of PT Nusa Halmahera Minerals in Manado. The data collection method is questionnaires. Furthermore, testing and data analysis was carried out using SPSS 26 software. Based on the SPSS 26 software "Coefficient" it is known that the significance value (Sig) of the Workplace Spirituality variable is 0.630 and the Significance value (Sig) of the Employee Engagement variable is 0.000. Using 0,05 probability, it can be concluded that there is no significant effect between Workplace Spirituality on Job Satisfaction and there is a significant influence between Employee Engagement variables on Job Satisfaction at Finance Department of PT Nusa Halmahera Minerals in Manado. Kata Kunci: workplace spirituality, employee engagement, and job satisfaction

THE IMPACT OF SENSORY MARKETING ON CONSUMER’S BUYING BEHAVIOR OF COFFEE SHOPS IN MANADO Stephanie Ludya Natalia; David P. E. Saerang; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Customer buying behavior have close relation with sensory marketing because it has connection with the customers itself, mainly about how the perception of the customers toward certain marketing campaign. The problem related with the phenomenon of Sensory Marketing now is about how to incorporate this type of marketing to MSMEs which include local artisan coffee shops in Manado. This research is expected to add more knowledge about the application of sensory marketing to achieve its best values. Using Quantitative Approach, this research derived and examined the model through multiple linear regression model in a sample of 100 respondents which are customers of local coffee shops in Manado. The suggestion for the coffee shops is to improve the quality of atmosphere within the shop, adding more decorations, air conditioner and other will enhance the atmosphere even more. Atmosphere of the shop is crucial because it is the place where customers can enjoy the products or do other activities, therefore it is essential for the shop to do innovation regarding the atmosphere of coffee shops. Keywords: sensory marketing, consumer’s buying behavior, human senses

THE INFLUENCE OF DEMOCRATIC LEADERSHIP STYLE AND MOTIVATION ON THE PERFORMANCE OF SABHARA MEMBERS AT TOMOHON RESORT POLICE Vanya Monica Debora Frans; Paulus Kindangen; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.50167

This study aims to figure out the influence of democratic leadership style and motivation on performance partially and simultaneously. The population in this research is 42. The sampling technique used is saturated sampling, where all members of the population are used as samples. The analytical method used is multiple linear analysis with the help of SPSS 29.0 program. The results show that partially democratic leadership style does not have a positive and significant influence on the performance of Sabhara Members at Tomohon Police. However, there is a positive and significant influence of motivation on the performance of Sabhara Members at Tomohon Police. Whereas simultaneously democratic leadership style and motivation have a positive and significant influence on the performance of SABHARA members at Tomohon resort police. Keywords: democratic leadership style, motivation, employee performance

ANALYZING THE INFLUENCE OF PSYCHOLOGICAL FACTORS ON IMPULSIVE BUYING OF APPAREL CUSTOMERS DURING FACEBOOK LIVE STREAM (CASE STUDY: KLONTONG MANADO ONLINE SHOP SULAWESI UTARA) Keren Gloria Sondakh; David Paul Elia Saerang; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.51752

The purpose of this study is to analyze the influence of psychological factors on impulsive buying behavior of apparel customers during Facebook live streams, with a case study of the Klontong Manado Online Shop in Sulawesi Utara. The study examines the psychological factors that may lead to impulsive buying behavior, such as Motivation, Attitude, Learning and Perception. This research uses Quantitative Approach with 96 from apparel customers who have participated in the Facebook live streams of Klontong Manado Online Shop. The study found that motivation, attitude, and learning do not significantly influence impulsive buying, while perception has a highly positive and significant effect on impulse purchases of clothes during live streaming on the "Klontong Manado Online Shop" Facebook group. Additionally, all four factors have a simultaneous and significant effect on impulsive buying of clothes through live streaming in the group. The findings of this study could provide insights for online apparel retailers to better understand and leverage the psychological factors that influence impulsive buying behavior during live stream shopping events. Keywords: psychological factors, impulsive buying

THE EFFECT OF PRICE AND PRODUCT QUALITY TOWARDS CUSTOMER LOYALTY OF TELKOMSEL INTERNET PACKAGE USERS (CASE STUDY: INTERNATIONAL BUSINESS ADMINISTRATION STUDENTS AT SAM RATULANGI UNIVERSITY) Aneilla Tessalonika Gleny Ruth Laserto; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52240

The purpose of this study is to ascertain whether Telkomsel customers remain devoted to current promotions. This study uses quatitative methods and uses multiple linear regression tests to determine the effect of Price and Product Quality towards Customer Loyalty. The sample for this study was 100 respondents. The sampling technique used is the purposive sampling method and data collection method in the form of a questionnaire run through Google Form. Testing and analysis of data in this study using SPSS 22 software. The results showed that Price (X1) partially had a positive and significant effect on Customer Loyalty (Y). Product Quality (X2) has a partial positive and significant effect on Customer Loyalty (Y). Perceived Value (X1) and Brand Experience (X2) simultaneously have a positive and significant effect on Customer Loyalty (Y). The value of the coefficient of determination (R2) is 0.633 or 63.3% meaning that the independent variables in this study have an effect of 63.3% on customer loyalty and the remaining 36.7% comes from external factors or variables that are not discussed or explained in this study. Keyword: price, product quality, customer loyalty

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