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All Journal Jurnal Ekonomi Jurnal Minfo Polgan (JMP) Jurnal Ekonomi dan Bisnis (JEB) Pareto : Jurnal Riset Manajemen dan Bisnis Balance: Jurnal Riset Akuntansi dan Bisnis
Paskalis Dakhi
Universitas Nias Raya
Computer Science & IT Economics, Econometrics & Finance Library & Information Science Mathematics Social Sciences

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Journal : Jurnal Ekonomi

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THE INFLUENCE OF SERVICE QUALITY AND PRODUCT QUALITY ON CONSUMER SATISFACTION WITH PURCHASING DECISIONS AS INTERVENING VARIABLES AT ALFAMIDI DIPONEGORO TELUK DALAM-NIAS SELATAN Paskalis Dakhi
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Consumer satisfaction is a person's feelings after consuming a product or service and compared to their expectations. Consumer satisfaction can be influenced by Service Quality, Product Quality and Purchasing Decisions. The research objective was to determine the direct and indirect effects of service quality, product quality and purchasing decisions on consumer satisfaction. This research was conducted on Alfamidi consumers, Jl. Diponegoro, Teluk Dalam, South Nias Regency. The data analysis technique used is path analysis. The population is Alfamidi Diponegoro consumers and the sample is part of the population using a probability sampling design with simple random sampling technique. The sample size is 119 people. Based on the analysis of the sub-structural equation model 1, it is evident that service quality and product quality influence consumer purchasing decisions. In sub-structural equation 2, it is proven that service quality, product quality and consumer purchasing decisions have an effect on consumer satisfaction.
Co-Authors Buulolo, Progresif Erasma F. Zalogo Mariana Sinta Sarumaha Progresif Buulolo Reaksi Zagoto Serfasia Laia Trinitaktis Harita Wiwin Endra Wati Sarumaha Yohanes Dakhi