Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Jobmark: Journal of Branding and Marketing Communication
Dyah Hasto Palupi
MIX Marketing & Communication
Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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 1 
Brand Guardian in a ‘Fragile’ Society Dyah Hasto Palupi; Dwi Wulandari; Nurur Bintari; Wawan Setiawan
Jobmark: Journal of Branding and Marketing Communication Vol. 1 No. 1 (2019): JOBMARK Vol 1 No 1 (July-December 2019)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v1i1.66

Abstract

Although the duties and responsibilities of brand guardianship are on a collective scale, their success depends on the hard work of each brand guardian according to their roles and capacities. In the era of disruption, the challenges are even more significant and more diverse.
Brand, Consumers, and a Piece of Love: Indonesian Most Engaging Brands 2022 Achmad Edhy Aruman; Lis Hendriani; Dyah Hasto Palupi; Dwi Wulandari
Jobmark: Journal of Branding and Marketing Communication Vol. 3 No. 2 (2022): JOBMARK January-June 2022
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v3i2.153

Abstract

This article reports and discusses the judging results of The Most Engaging Brands Award 2022 organized by Mix Marketing & Communication. In today's digital era, brand managers are no longer just thinking about brand awareness and image, but also the most important thing is brand engagement. Consumer engagement with the brand occurs because of love; if love is not present, then positive engagement will create love. This premise is evident from several entries in The Most Engaging Brands Award 2022.
Co-Authors Achmad Edhy Aruman Dwi Wulandari Lis Hendriani Nurur Bintari Wawan Setiawan