Article Per Year (5 Year)
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This Author published in this journals
All Journal Jobmark: Journal of Branding and Marketing Communication
Nurur Bintari
MIX Marketing & Communication (SWA Group)
Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Brand Guardian in a ‘Fragile’ Society Dyah Hasto Palupi; Dwi Wulandari; Nurur Bintari; Wawan Setiawan
Jobmark: Journal of Branding and Marketing Communication Vol. 1 No. 1 (2019): JOBMARK Vol 1 No 1 (July-December 2019)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v1i1.66

Abstract

Although the duties and responsibilities of brand guardianship are on a collective scale, their success depends on the hard work of each brand guardian according to their roles and capacities. In the era of disruption, the challenges are even more significant and more diverse.
Co-Authors Dwi Wulandari Dyah Hasto Palupi Wawan Setiawan