Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal PROFIT : Jurnal Administrasi Bisnis
Edy Yulianto
Fakultas Ilmu Administrasi Universitas Brawijaya
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KESADARAN MEREK, CITRA MEREK DAN KEPUASAN KONSUMEN Didik Usman Wibowo; Edy Yulianto; Sunarti Sunarti
Profit: Jurnal Adminsitrasi Bisnis Vol. 16 No. 1 (2022): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.901 KB) | DOI: 10.21776/ub.profit.2022.-16.01.14

Abstract

The purpose of this study was to determine the effect of social media marketing on brand awareness, brand image and consumer satisfaction of Samsung in Indonesia. The type of research used is Explanatory Research with a quantitative approach. In this study, the data used are primary data obtained and collected through direct surveys using questionnaires to respondents. Sampling in this study used the accidental sampling method with samples taken as many as 100 Instagram users who became followers of the Samsung Indonesia Instagram account who had become Samsung brand users. In analyzing the data in the study using SmartPLS. The results of this study: social media marketing has a significant effect on brand awareness, social media marketing has a significant effect on brand image, social media marketing has a significant effect on consumer satisfaction, brand awareness has a significant effect on brand image, brand awareness has a but not significant effect on consumer satisfaction, brand image has a significant effect on consumer satisfaction.
The Effect of E-CRM Implementation and E-Service Quality on Corporate Image and Customer Satisfaction and Its Impact on Customer Loyalty Rosyid Nurrohman; Endang Siti Astuti; Edy Yulianto
Profit: Jurnal Adminsitrasi Bisnis Vol. 17 No. 2 (2023): Profit : Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.02.2

Abstract

The purpose of this study is to explain and analyze the effect of e-CRM and e-service quality on corporate image and customer satisfaction and their impact on customer loyalty. Competition in the business world to get maximum profit every company is always trying to maintain the company's image and increase customer satisfaction in order to impact customer loyalty. e-CRM and e-service quality are breakthroughs in innovation to improve the corporate image and customer satisfaction, which will have an impact on customer loyalty. This research is an explanatory study on the number of samples obtained using the Slovin formula with 204 respondents. The sampling technique used is a random sampling technique. The analytical method used was PLS SEM. The results of this study show that the e-CRM variable has an effect, but is not significant, on customer loyalty, and the company image variable does not mediate the electronic service quality variable on customer loyalty. The practical implications obtained from this research can be used by related companies to evaluate e-CRM, e-service quality, corporate image, customer satisfaction, and customer loyalty within the company so that this research can support the company's strategy of efforts to maintain customer satisfaction and loyalty
Co-Authors Didik Usman Wibowo Endang Siti Astuti Rosyid Nurrohman Sunarti Sunarti