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All Journal Kybernology : Journal of Government Studies
Muhammad Randhy Akbar
Program Studi Ilmu Pemerintahan, Universitas Muhammadiyah Makassar
Social Sciences

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Mitigasi Bencana Berbasis Pengetahuan Lokal Masyarakat Majene Muhammad Randhy Akbar; Mushlihah Muhayyang; Siti Nurhaliza Febryna Khaidir; Alwi Iswar; Fitrah Awalia Salam
Kybernology : Journal of Government Studies Vol 2, No 2 (2022): Oktober 2022
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/kjgs.v2i2.9661

Abstract

Penelitian ini bertujuan untuk mengetahui  peran aktif pemerintah daerah dalam penyusunan kebijakan mitigasi bencana berbasis pengetahuan lokal di Kabupaten Majene. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Teknik pengumpulan data dilakukan melalui observasi, wawancara dan dokumentasi. Hasil penelitian Pemerintah daaerah dalam mengantisapasi bencana gempa di Kabupaten Majene dapat dilakukan dengan mengupayakan peringatan dini dimulai dari dunia pendidikan. Secara garis besar dunia pendidikan sangat berperang penting dalam upaya kesadaran guna kesiapsiagaan bencana yang akan terjadi di tengah masyarakat. Operasi penanggulangan bencana perlu dipastikan efektif, efisien dan berkelanjutan. kita bisa mengantisipasi bencana untuk meminimalisir korban melalui kebijakan yang berbasis teknologi dan pengetahuan lokal.
Bira Beach Tourism Governance Through Digital Marketing Communication Strategies Kamsar Kamsar; Irwan Alim; Muhammad Randhy Akbar; Ansyari Mone
Kybernology : Journal of Government Studies Vol 3, No 1 (2023): April 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/kjgs.v3i1.12728

Abstract

This research delves into the role and implications of digital marketing communication strategies in the tourism governance of Bira Beach. Bira Beach, renowned for its pristine coastal beauty, has witnessed fluctuating tourism trends over the years. Ensuring sustainable tourism development, which balances economic benefits, environmental protection, and socio-cultural integration, necessitates effective governance mechanisms. Digital marketing communication strategies have emerged as instrumental in shaping this governance. Through a qualitative approach encompassing interviews, surveys, and digital data analytics, this study explores (1) the existing digital communication practices in promoting Bira Beach, (2) stakeholders' perceptions about the effectiveness of these practices, and (3) the influence of these strategies on tourism governance frameworks and decisions. Preliminary findings suggest that well-structured digital communication campaigns can enhance stakeholder participation, foster transparent decision-making, and drive sustainable tourism policies. However, certain challenges like digital literacy, infrastructural constraints, and authenticity concerns have been identified. The research emphasizes the need for a cohesive strategy that integrates technology, local community insights, and environmental considerations for robust tourism governance at Bira Beach. This study contributes to the growing body of knowledge on the intertwining realms of digital marketing and tourism governance, offering insights for policy-makers, tourism planners, and marketers.
Co-Authors Alwi Iswar Fitrah Awalia Salam Irwan Alim Kamsar Kamsar Mone, Ansyari Mushlihah Muhayyang Siti Nurhaliza Febryna Khaidir