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All Journal Jurnal Kedokteran Brawijaya Media Penelitian dan Pengembangan Kesehatan SALAM: Jurnal Sosial dan Budaya Syar-i JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo JASF (Journal of Accounting and Strategic Finance) Journal of Community Health and Preventive Medicine (JOCHAPM) JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit)
Nikma Fitriasari
Master Program In Hospital Management, Faculty Of Medicine Universitas Brawijaya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Kedokteran Brawijaya

 1 
Instagram Optimization as Digital Marketing Media: Study at a Private Hospital in Batu City Nico Christian Sunaryo; Wiwin Indriani; Nikma Fitriasari
Jurnal Kedokteran Brawijaya Supplement 1, 2022
Publisher : Fakultas Kedokteran Universitas Brawijaya

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Abstract

During the COVID-19 pandemic, up-to-date information becomes a necessity for the public, and social media, especially Instagram, play a significant role in digital marketing, including hospitals. The Instagram account of a private hospital in Batu City had a decreasing performance and has become inactive since the COVID-19 pandemic outbreak. This study aimed to find a solution to the decreasing performance of the hospital’s Instagram account to increase visits, trust, and patient satisfaction. This research was a quasi-experimental study with a pre- and post-test design without control conducted from September to October 2021. The intervention carried out was conducting training on optimizing the Instagram features. The research sample was ten people obtained through the total sampling method. The data were analyzed using a descriptive analysis test. The training was carried out twice in a period of one week. The first training session discussed the basic features of Instagram and their use, and discussions on the technical aspects of content creation were done in the second session. Measurement of training understanding was carried out by pre-test and post-test. All points in the questionnaire showed positive points of increasing knowledge after the training. Instagram optimization training at the hospital in Batu City can improve staff understanding of digital marketing and is expected to expand the business and introduce the hospital to new patients.
Instagram Optimization as Hospital Digital Marketing Tool Dina Nofitria Rahayu; Anang Imam Massa Arif; Nikma Fitriasari
Jurnal Kedokteran Brawijaya Supplement 1, 2022
Publisher : Fakultas Kedokteran Universitas Brawijaya

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Social media, one of which is Instagram, has been proven effective as a hospital marketing medium. A private hospital in Tulungagung Regency has had an Instagram account for four months but has not been well managed. As a result, the account does not function optimally and reflect digital marketing facilities. Based on this condition, the researchers aimed to analyze the ways to optimize Instagram as a hospital digital marketing tool. The method used was experimental research with pre- and post-experimental design without control in a private hospital in Tulungagung Regency in October 2021. The unit analyzed was the hospital marketing department. Two interventions were implemented, providing digital marketing training through Instagram and optimizing the hospital’s Instagram management. The knowledge instrument was measured using a questionnaire, and the Instagram management instrument was measured by examining Instagram Insights. The results showed that Instagram training and management could optimize the use of Instagram as a hospital digital marketing tool. Knowledge about Instagram and activity increased after training and management on Instagram had been implemented. Yearly, monthly, and daily schedule preparation needs to be implemented to increase marketing optimization. The absence of a dedicated settle team in charge of managing the Instagram account makes the implementation challenging to evaluate. A team specifically addressing hospital social media will be able to focus the work and improve the management, so digital marketing through social media can be optimized.
Implementation of Google Forms as Alternative for Quality Indicator Recording and Reporting Systems in the Time of COVID-19 Pandemic Marshal Octavianus; Wiwin Indriani; Nikma Fitriasari
Jurnal Kedokteran Brawijaya Supplement 1, 2022
Publisher : Fakultas Kedokteran Universitas Brawijaya

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Abstract

Recording and reporting are parts of health services aiming to create administrative discipline to improve health service quality. COVID-19 pandemic prevalence has impeded unit quality indicator recording and reporting, causing suboptimal quality measurements. This study aimed to see the implementation of Google Forms as a solution to overcome obstacles in unit quality indicator recording and reporting. This study was a one-group pre-experimental with a pre-and post-intervention design without control. The sample was seven people who were Laboratory Unit staff of a Private Hospital in Batu City. The results showed that applying Google Forms can provide staff’s ability and timeliness in measuring unit quality indicators. A good quality measurement method can increase the effectiveness of monitoring and evaluation related to patient-centered quality improvement.
Co-Authors Adeliza Firzarosany Ahmad Ikbal P Alfryan Janardhana Ali Djamhuri Anang Imam Massa Arif Ardy mahendra Arum Sulistyarini Asrini Kaninta Dina Nofitria Rahayu Ekkel Aisyiyah Eleonora Sucahyo Fariza Kusuma W Helen Lioni Hendra Setiawan Indriani Ningrum Ira Prasanti Lidia Asjanti Lilik Zuhriyah Marshal Octavianus Nafisa Naaz Nico Christian Sunaryo Pedro gonzales Proscilla Maiselina Putu Ayu Ekasari Rifqi Rinanto Rochelle siem Siti Dwi Astuti Taufik Nugroho Thalia Suharli Wandira Lalitya Wiwin Indriani Wiwin Indriani Zahra Zahra