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Educational Service Marketing Methods in Increasing School Selling Value M Masrur Huda; Mohammad Vauzi; Eni Erawati; Moh. Burhan
EDU-RELIGIA : Jurnal Keagamaan dan Pembelajarannya Vol 5 No 2 (2022): Edu-Religia: Jurnal Keagamaan dan Pembelajarannya
Publisher : Program Pascasarjana Pendidikan Islam Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/edu-religia.v5i2.3369

Abstract

This study's purpose was to determine the education marketing method at MINU Tenggulunan. This is descriptive qualitative research with data collection methods using observation, interviews and documentation. Data analysis uses several steps: reducing data, presenting data and verifying. The study results found that MINU Tenggulunan had implemented several suitable marketing methods for educational institutions to improve the school's image. This can be seen from the variety of marketing strategies used by educational institutions. This school has offered products that are in line with the community's needs, the fees charged to MINU Tenggulunan students are affordable compared to other private schools, and this school is in a strategic place to carry out educational activities. The marketing methods carried out by the MINU Tenggulunan institution are by conducting promotions through student guardians, printing media, social media and school output.
Penguatan Budaya Sekolah dalam Membentuk Karakter Siswa Studi Kasus di SMP YPP Nurul Huda Surabaya M Syahri SHD; M Masrur Huda
Tasyri` : Jurnal Tarbiyah-Syari`ah-Islamiyah Vol 30 No 1 (2023): April 2023
Publisher : LPPM STAI Ihyaul Ulum Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/tasyri.v30i1.222

Abstract

School culture is to give direction to school members in thinking and acting, culture in this context is a series of influences on how people behave in organizations or communities, so that culture colors every aspect of social life in society when a group of people live together, then carry out activities together, the school culture in it becomes part of that life, including in a school. This thesis will focus attention on aspects of strengthening school culture in shaping student character, whether this school culture can play an important role in shaping student character, so that an effective, superior and competitive school is created so that it becomes the school of choice for the community. So is the school culture capable of strengthening the character of students? The research object is schools that are based on religion, and apply it in building student character by strengthening the school culture at SMP YPP Nurul Huda Surabaya. The method used in this study is a qualitative approach, which is a type of research that produces findings that are not obtained by means of statistical procedures or other quantification tools. This qualitative research is characterized by an emphasis on the use of non-statistics, especially in process of data analysis to produce findings naturally. The results of the study show that school culture is very effective and functions in shaping student character, which in the end the school will become superior and competitive theoretically, practically, and factually analysis. The dimensions of school culture include the dimensions of rules, behavior and norms, the philosophical dimension in the form of vision and mission and goals, and the dimensions of values. After analyzing these cultural dimensions, it shows that school culture plays a very important role and functions to strengthen students' character formation. Quality character can build a culture of achievement, so that all of these things can bring quality educational institutions as implemented at SMP YPP Nurul Huda Surabaya.
IMPLEMENTASI PEMBELAJARAN KITAB KUNING DALAM MENINGKATKAN KEMAMPUAN MEMBACA ARAB PEGON DI MI MIFTAHUL ULUM KARANGPILANG SURABAYA M Masrur Huda; Khusnul Fatichin; Choirul Anam; Khusnul Khotimah
Dar el-Ilmi : jurnal studi keagamaan, pendidikan dan humaniora Vol 10 No 2 (2023): Oktober
Publisher : Fakultas Agama Islam Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/darelilmi.v10i2.4899

Abstract

Penelitian ini bertujuan untuk mengetahui implementasi pembelajaran kitab kuning dalam meningkatkan kemampuan membaca bahasa Arab pegon di MI Miftahul Ulum. Jenis penelitian yang digunakan adalah penelitian lapangan dengan pendekatan deskriptif kualitatif. Hasil penelitian menjelaskan, pertama pelaksanaan pembelajaran buku kuning untuk meningkatkan kemampuan membaca bahasa Arab pegon di MI Miftahul Ulum Karangpilang Surabaya dilakukan melalui beberapa tahapan yaitu persiapan atau pengenalan, pelaksanaan dan penyelesaian atau penutupan. Kedua, dampak dari pelaksanaan pembelajaran buku kuning untuk meningkatkan kemampuan membaca bahasa Arab pegon di MI Miftahul Ulum Karangpilang Surabaya yaitu siswa semakin meningkat kemampuannya dalam membaca pegon bahasa Arab, dengan adanya kajian buku kuning dalam pelaksanaan pembelajaran dimana guru menekankan siswa untuk dapat membaca dengan lancar makna pegon bahasa Arab. Ketiga, faktor pendukung dan penghambat dalam pelaksanaan pembelajaran buku kuning untuk meningkatkan kemampuan membaca bahasa Arab pegon di MI Miftahul Ulum Karangpilang Surabaya, peneliti menemukan bahwa terdapat beberapa faktor pendukung, yaitu adanya guru yang memiliki kemampuan membaca buku kuning, sarana dan prasarana yang memadai serta adanya program buku kuning dalam kurikulum berbasis pesantren di madrasah. Kemudian untuk hal-hal yang menjadi kendala yaitu kurangnya waktu dan pertemuan, ada siswa yang tidak lancar membaca bahasa Arab pegon karena tidak lancar membaca Alquran atau membaca tulisan Arab dan ada dua siswa pindahan yang baru masuk yang belum terbiasa dengan tulisan pegon Arab.