Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) IJEEIT (International Journal of Electrical Engineering and Information Technology )
Ani Wulandari
Department of Management, Narotama University, Surabaya, Indonesia
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The effect of Promotion, Driver Service Quality, Price Discounts and Postage Discounts on Purchasing Decisions of SME’s Gempolklutuk Village Arasy Alimudin; Agus Sukoco; Ani Wulandari; Elok Damayanti; Siti Yunqanzun
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 6 (2022): November 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i6.2071

Abstract

Purpose: This study aims to determine the effect of promotions, service quality drivers, price discounts and shipping costs discounts on purchasing decisions using the service SME’s Gempolklutuk Village to students in Surabaya. Design/methodology/approach: This study used quantitative research, testing the hypothesis. The number of samples in this study were 100 respondents, namely consumers who had purchased using the services of UKM Gempolklutuk Village. The data source used is primary data obtained from questionnaires. This study uses multiple linear regression analysis. Findings: The results of the study stated that Promotion, Driver Service Quality, Price Discounts and Shipping Cost Discounts had a significant influence simultaneously on Purchase Decisions. Promotional variables, Driver Service Quality, Price Discounts and Shipping Cost Discounts have a partially significant effect on Purchase Decisions. The results of the coefficient of determination test concluded that the value of Adjusted R Square Promotion, Driver Service Quality, Price Discounts and Shipping Cost Discounts amounted to 57.3% of the Purchase Decision variable and the remaining 42.7% was influenced by other variables not examined in this study. Research limitations/implications: The limitations of this research problem are the influence of promotions, driver service quality, price discounts and shipping fee discounts on purchasing decisions by using online delivery services from the MSME platform in Gempolklutuk Village. Paper type: Research paper
Luxury Box E-Commerce Website And Simulation With MP2 System Saeed Adel Alkatheri; Cahyo Darujati; Ani Wulandari
IJEEIT : International Journal of Electrical Engineering and Information Technology Vol 6 No 1 (2023): March 2023
Publisher : NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijeeit.v6i1.1972

Abstract

Electronic commerce or E-commerce is the media through which people can do the business activities or business process online with the help of internet. In this process buying of goods, selling of products or serve services for business are under one roof means there is no need to go outside for buying any product or selling any product, each and every business transaction can do online through computer. Luxury box is an online shop that was founded in 2020. The researcher observe that there was a lack of online promotions to introduce new potential customers at the online shop and managing product by the owner, therefore the researcher used the MP2 system to build the website. The data collections are observation and Interview. The researcher is focused on convenience and security that can provide smoothness for luxury box customers. The research methodology used is qualitative research. The results of this study are in the form of a website that is supported by WordPress version 6.0.1 technology. The web pages contained in the website are generally divided into 2 (two) parts, the dashboard page that is used by the admin to manage the content that will be displayed on the website, website page that displays the results of content management created by the admin and can be accessed by website visitors.
Co-Authors Agus Sukoco Arasy Alimudin Cahyo Darujati Elok Damayanti Saeed Adel Alkatheri Siti Yunqanzun