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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Litbang Provinsi Jawa Tengah Media Bina Ilmiah
Migie Handayani
Program Studi Agribisnis, Fakultas Peternakan dan Pertanian, Universitas Diponegoro
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Public Health Social Sciences Other

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ANALISIS STRATEGI PENGEMBANGAN PEMASARAN AGROWISATA HORTIMART AGRO CENTER KABUPATEN SEMARANG Georgius Sandya Hermawan; Kustopo Budiraharjo; Migie Handayani
Media Bina Ilmiah Vol. 17 No. 5: Desember 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.35 KB)

Abstract

Perusahaan mempunyai tujuan mencapai keuntungan tertentu melalui pertumbuhan perusahaan atau peningkatan pangsa pasar. Perusahaan dapat melakukan pengembangan pemasaran dalam menjalankan kegiatan usahanya. Tujuan pada penelitian ini yaitu 1) Menganalisis faktor internal dan eksternal. 2) Mengkaji strategi prioritas yang tepat untuk pengembangan pemasaran Agrowisata Hortimart. Penelitian dilakukan pada bulan Juli 2022 di Agrowisata Hortimart Agro Center, Kabupaten Semarang, Jawa Tengah. Metode Penelitian yang digunakan adalah studi kasus. Responden dalam penelitian ini sebanyak 11 orang yang ditentukan secara purposive, yaitu kepala bagian, staff perusahaan dan pengunjung. Analisis data mengunakan metode deskriptif, analisis IFAS, EFAS dan analisis SWOT. Analisis untuk menentukan prioritas strategi adalah dengan menggunakan Analytical Hierarchy Process (AHP) menggunakan aplikasi Super Decision 2.10. Hasil penelitian menunjukan bahwa analisis SWOT pada perusahaan menunjukan di kuadran 1 dengan titik koordinat (x1.408, y0.914) yang dikembangkan menjadi 3 alternatif strategi SO (strength-opportunity), yaitu meningkatkan manajemen pemasaran, meningkatkan kerjasama antara pengelola dan pihak eksternal dan mengembangkan seluruh sumber daya. Hasil analisis AHP menunjukan bahwa strategi utama yang paling di prioritaskan adalah meningkatkan manajemen pemasaran Hortimart Agro Center dengan bobot 0.626 dan prioritas sub strategi dari total 12 keseluruhan adalah promosi lewat internet atau digital marketing seperti media sosial, dengan total bobot 0.230.
PREFERENSI PELAKU INDUSTRI TEMPE TERHADAP KUALITAS BAHAN BAKU KEDELAI DI KECAMATAN SEMARANG SELATAN, KOTA SEMARANG Diana Mayasari; Titik Ekowati; Migie Handayani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8969

Abstract

Soybean is the main source of vegetable protein for the people of Indonesia. Indonesian soybean consumption is mostly used for tempe production. Soybean processed foods such as tempe are produced by home industries. In producing tempe, the quality of soybean raw materials needs to be considered. Good and bad quality soybean raw materials can affect the quality of the tempe produced. Tempe producers should determine what kind of soybean quality is suitable for use according to the needs and desires of each individual. This study aims to analyze the preferences of the tempe producers on the quality of soybean raw materials, and identify the quality attributes of soybeans based on the order of importance of the tempe producers in South Semarang Sub-District, Semarang City. The method used in this study is a census with a total of 51 respondents in the home industry. Data were collected through observation and interviews using a questionnaire. The research data were analyzed using conjoint analysis. The results showed that the tempe producers' preferences for the quality of soybean raw materials were big seed size, yellow seed color, round seed shape, similar size, and high swellability. Soybean quality attributes based on the order of importance of the tempe producers are seed size, seed swellability, seed color, seed size similarity, and seed shape. Hypothesis testing also shows that there is a strong correlation between the estimated preference and the actual preference.
Analysis of Rice Farming Income in Jogopaten Village, Buluspesantren District, Kebumen Regency Etika Dwi Hutami; Siswanto Imam Santoso; Migie Handayani
JURNAL LITBANG PROVINSI JAWA TENGAH Vol 21 No 1 (2023): Jurnal Litbang Provinsi Jawa Tengah
Publisher : Badan Perencanaan Pembangunan, Penelitian dan Pengembangan Daerah Provinsi Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36762/jurnaljateng.v21i1.983

Abstract

This study aims to analyze the correlation between land area, seeds, fertilizers, pesticides, and labor with rice farming income in Jogopaten Village, Buluspesantren District, Kebumen Regency. The research was conducted from January to February 2022, in Jogopaten Village. The location selection was done purposively. The method used was a survey method. Sampling was done by simple random sampling, namely rice farmers as many as 60 respondents. The data analysis method used was quantitative descriptive analysis with the calculation of production costs, revenues, income, and pearson correlation analysis. Based on the results of the study, the variables of land area, seeds, fertilizers, and pesticides have a positive and significant correlation with farmers' income, while the variable days of work (HOK) have a negative and significant correlation with income. Variables of land area, fertilizers, and pesticides have a very strong correlation with income. Pearson correlation value between the land area variable and income is 0.994, so the two variables have a very strong correlation. Pearson correlation value between the fertilizer variable and income is 0.986, so it has a very strong correlation. Pearson correlation value between pesticide variable and income is 0.907, so it has a very strong correlation. The seed variable has a low correlation with income, this is evidenced by the low pearson correlation value of 0.356. The variable day of work (HOK) has a very low correlation with income, this is evidenced by the very low pearson correlation value (-0.151).
Co-Authors Diana Mayasari Ekowati, Titik Etika Dwi Hutami Georgius Sandya Hermawan Kustopo Budiraharjo Siswanto Imam Santoso