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All Journal WARTA Binus Business Review Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi
Kiky Srirejeki, Kiky
Universitas Islam Indonesia
Computer Science & IT Economics, Econometrics & Finance Education Mathematics Social Sciences

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APLIKASI MEDIA SOSIAL UNTUK PEMBERDAYAAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI ERA EKONOMI DIGITAL Srirejeki, Kiky
Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Vol 7, No 1 (2016): Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan
Publisher : Kementerian Komunikasi dan Informatika R.I.

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Abstract

The purpose of this paper is to provide a description of the role and benefits of social media applications for micro, small and medium enterprises (SMEs). The research used mix-method, quantitative-qualitative methods to obtain data. Quantitative data obtained by questionnaire survey while the qualitative data obtained by in-depth interviews with owners or managers of SMEs as the respondents. The results of this study indicate that the majority of SMEs have used and take advantages of social media applications for their business. The perceived benefits of SMEs, among others is as a means of promoting products or services, expand access to new customers, facilitate business transactions with customers and suppliers as well as to increase sales. The research gives practical implication for improvement of the government policy to encourage the involvement of SMEs in the digital economy through infrastructure development and facilitate cheap service cost and Internet access, particularly in remote areas.Keywords: social media applications, SMEs.
Understanding the Intentions of Accounting Students to Pursue Career as a Professional Accountant Srirejeki, Kiky; Supeno, Saras; Faturahman, Agus
Binus Business Review Vol 10, No 1 (2019): Binus Business Review (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v10i1.5232

Abstract

The objective of this research was to get an understanding of the intentions of accounting students in Indonesia to pursue a career as a professional accountant. The researchers employed quantitative methods to present a descriptive analysis of accounting students perception. The researchers collected 439 questionnaires from accounting students across universities in Indonesia with a random sampling technique. The findings show that the intrinsic factor (attitude) and parental or peers influence (subjective norm) affect the students’ intention to pursue a career as a professional accountant. The results of this research are expected to give insights to university’s accounting department and professional bodies such as Institute of Indonesia Chartered Accountant, and Institute of Certified Public Accountant to formulate strategies to achieve the desired number of accountants in Indonesia. In addition, regulatory agencies can use these findings as a basis to develop policies that guide universities or professional bodies to make the accounting profession more desirable.
PEMETAAN POTENSI DESA UNTUK PENGUATAN BADAN USAHA MILIK DESA DENGAN PENDEKATAN ASSET BASED COMMUNITY-DRIVEN DEVELOPMENT Srirejeki, Kiky; Faturahman, Agus; Warsidi, Warsidi; Ulfah, Permata; Herwiyanti, Eliada
WARTA LPM WARTA LPM, Vol. 23, No. 1, Maret 2020
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v23i1.8974

Abstract

Desa Pliken adalah salah satu desa di Kabupaten Banyumas yang sudah memiliki Badan Usaha Milik Desa (BUMDes). Namun, setelah hampir satu tahun berdiri, dampak keberadaannya sulit diukur. Saat ini, salah satu kegiatan BUMDes adalah pengelolaan sampah, meskipun masih menjadi kegiatan utama, pemerintah desa saat ini sedang mempertimbangkan kegiatan lain untuk ekspansi aktivitas bisnis BUMDes. Untuk memastikan keberlanjutan kegiatan perusahaan milik desa, gagasan perluasan bisnis harus didasarkan pada perencanaan dan strategi yang menyeluruh. Kegiatan pengabdian masyarakat dilakukan untuk mencapai tujuan tersebut dengan melakukan pemetaan terhadap potensi desa. Kegiatan ini merupakan bagian dari perencanaan dan strategi komprehensif untuk menciptakan BUMDes yang berkelanjutan. Kegiatan ini dilakukan dengan partisipasi masyarakat desa yang mewakili keragaman desa. Kami menggunakan pendekatan pembangunan berbasis masyarakat yang berbasis aset untuk memastikan bahwa setiap potensi anggota diakui dan dapat digunakan untuk meningkatkan pembangunan desa. Hasil menunjukkan bahwa bakat/potensi individu, organisasi warga dan lembaga lokal adalah faktor utama dalam penyusunan peta potensi desa. Lebih lanjut, hasilnya menunjukkan peningkatan kapasitas dan manajemen serta pengembangan jaringan desa sangat penting untuk penguatan BUMDes.
Co-Authors Eliada Herwiyanti, Eliada Faturahman, Agus Faturahman, Agus Permata Ulfah, Permata Supeno, Saras Warsidi Warsidi, Warsidi