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All Journal Indonesian Journal of Community Services in Engineering & Education (IJOCSEE)
Addien Ismi Fadhilah
Program Studi D4 Administrasi Perkantoran, Fakultas Ekonomi, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia
Engineering Other

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Pendampingan Pembuatan Brand dan Konten Marketing untuk Ibu – Ibu PKK Desa Imogiri Nadalia Silmi Fathinah; Kiki Sipa’ul Hafid; Permata Dian Pratiwi; Addien Ismi Fadhilah; Melani Nur Anggraini; Cahyo Dwi Prastowo; Voettie Wisataone; Ulfah Hidayati; Suranto AW
Indonesian Journal of Community Services in Engineering & Education (IJOCSEE) Vol 3, No 1 (2023): April 2023
Publisher : Universitas Pendidikan Indonesia Kampus Purwakarta

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Abstract

In new normal era, PKK Imogiri Bantul were feeling the impact caused by Covid-19. PKK women used WhatsApp stories to sell and promote their wares. However, digital marketing skills and abilities are needed to survive in this new normal era. Content marketing in digital marketing through social media has an important role in increasing attractiveness to consumers. The purpose of assisting in brand creation and marketing content is expected to increase product sales and expand the market segment of PKK women. The method of implementing this service activity is offline mentoring by complying with Health protocols and online mentoring through the whatsapp group. The evaluation showed 80% participants understood about well brand.
Co-Authors Cahyo Dwi Prastowo Kiki Sipa’ul Hafid Melani Nur Anggraini Nadalia Silmi Fathinah Permata Dian Pratiwi Suranto Aw Ulfah Hidayati Voettie Wisataone