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All Journal Edueksos : Jurnal Pendidikan Sosial & Ekonomi JURNAL PENGABDIAN KEPADA MASYARAKAT ABDIMAS SILIWANGI
Dena Mustika
Universitas Bale Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : JURNAL PENGABDIAN KEPADA MASYARAKAT

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Pelatihan Kompetensi dan Bimbingan Digital Marketing untuk Peningkatan Kapasitas Kewirausahaan Anggota PKK Desa Gunasari Kabupaten Sumedang Sari Sri Handani; Dena Mustika; Rini Ayu Susanti; Hendra Prijatna
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 12, No 2 (2022): Desember 2022
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v12i2.2182

Abstract

The writing of this community service journal is the result of activities carried out to be able to provide socialization of the importance of having competence and understanding digital marketing for increasing entrepreneurial capacity and also the challenges of the industrial revolution 4.0 era. This community service activity was carried out in Gunasari Village, South Sumedang District, Sumedang Regency. This training and guidance was given to PKK members in Gunasari Village. This activity is carried out as an effort to improve digital marketing competencies and capabilities in the hope of increasing entrepreneurial capacity. So that this achievement is expected to form independence and strengthen the family and community economy
Co-Authors Hendra Prijatna Liza Dwi Eftiza Khairunniza Nana Supriatna Rini Ayu Susanti Sari Sri Handani Yunita Haryani