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All Journal Ilmu Administrasi Publik JOIV : International Journal on Informatics Visualization Jurnal Office CARADDE: Jurnal Pengabdian Kepada Masyarakat PINISI Discretion Review
Ahmad Wahidiyat Haedar
Faculty Of Engineering, Universitas Negeri Makassar
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : PINISI Discretion Review

 1 
Marine Ecotourism Architecture Ahmad Wahidiyat Haedar; Taufiq Natsir; Raeny Tenriola Idrus; Muhammad Reza Hasrul
PINISI Discretion Review Volume 5, Issue 1, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v5i1.24244

Abstract

Tourism is the largest industry and the leading sector of multidimensional development that attracts attention to be developed by many archipelagic countries and regions. Marine ecotourism architecture is the right choice to be developed in an integrated manner based on its components in the form of attractions, accessibility, accommodation, amenities, and tourism, which is abbreviated as 5A tourism. This research article describes an architectural model prototype for marine ecotourism development based on Google SketchUp and Lumion Island Larea-rea as a marine tourism destination in the East Coast Region of South Sulawesi Province, Indonesia. This type of Research and Development applies the ADDIE (Analysis, Design, Development, Implementation, Evaluation) approach. Observation and interview techniques were used in field research to collect data and information which were analyzed descriptively. The results of the research in the form of a prototype architectural model design for developing Larea-rea Island tourism destinations based on 5A show natural and well-maintained ecological attractions because the white sand beaches have not been polluted with clear seawater and natural coral reefs. The architectural concept of marine ecotourism is a miniature island tourism destination that has an attraction in the form of a miniature mangrove forest to prevent beach abrasion and the local cultural theme amenity is reflected in the architecture of "Rumah Sembilan" where on the roof side adapts the design of the traditional Karampuang house. In other words, this marine ecotourism design applies the architectural theme of a recreational environment based on the micro-ecological concept as a building design, the marine adaptive micro-concept as the background, and the pragmatic micro-concept as a regional spatial layout.
Evaluation of the Government's Makassar Recover Program in Makassar City Didin Halim; Herlina Sakawati; Triyani Setiawan; Ahmad Wahidiyat Haedar
PINISI Discretion Review Volume 6, Issue 1, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i1.40434

Abstract

This study aims to identify and analyze the Government's Makassar Recover Program in Makassar City, using a qualitative approach. Collecting data using observation techniques, interviews, and documentation. Data obtained from processing results using interactive model analysis including data collection, data condensation, data presentation, and conclusion testing. The results showed that the evaluation of the Makassar Recover program by the Makassar City Government was based on four dimensions including context, input, process, and product, on health immunity, social adaptation, and economic recovery. The context dimension shows that the Makassar Recover program for health immunity and social adaptation is running optimally, but the economic recovery program is showing suboptimal results. The input dimension indicates the availability of human resources and budget. The process dimension shows that the Makassar Recover program is carried out according to standard operating procedures and strict regulations. The product dimension shows that the Makassar Recover program has produced a synergy between the role of the community and the government in overcoming the impact of the Covid-19 virus and social adaptation, but economic recovery has not shown satisfactory results. The determinant factors in this study indicate the existence of strict regulations, resources which include the quality of human resources and budgets, as well as culture in realizing Makassar Recover in Makassar City.
Unleashing the Potential of Digital Marketing to Enhance Communication Effectiveness in Public Organizations in Indonesia Ahmad Wahidiyat Haedar
PINISI Discretion Review Volume 6, Issue 2, March 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i2.47431

Abstract

Digital marketing has emerged as a powerful tool for organizations to effectively communicate their messages and engage with their target audience. While its significance has been widely recognized in the private sector, the potential of digital marketing remains underutilized in the context of public organizations in Indonesia. This study aims to explore the untapped opportunities and benefits that digital marketing offers to enhance communication effectiveness in public organizations within the Indonesian context. This research employs a qualitative approach, utilizing a combination of literature review, case studies, and expert interviews. The findings highlight that embracing digital marketing strategies can significantly contribute to improving communication outcomes in public organizations. By leveraging various digital channels such as social media, email marketing, search engine optimization, and content marketing, public organizations can establish stronger connections with citizens, disseminate information more efficiently, and increase public engagement. Furthermore, the study identifies several challenges that hinder the adoption of digital marketing in public organizations, including limited resources, organizational culture, and regulatory constraints. Overcoming these challenges requires a comprehensive strategy encompassing leadership commitment, capacity building, collaboration with digital marketing experts, and the development of clear guidelines and policies. This research emphasizes the need for public organizations in Indonesia to recognize and harness the potential of digital marketing to enhance communication effectiveness. By embracing digital marketing strategies, public organizations can establish themselves as transparent, accessible, and responsive entities, fostering citizen trust, participation, and ultimately contributing to better public services and governance..
Co-Authors Bakhrani Rauf Didin Didin Faisal Najamuddin Haedar Akib Herlina Sakawati Muhammad Reza Hasrul Raeny Tenriola Idrus Syafar, Faisal Taufiq Natsir Taufiq Natsir Triyani Setiawan