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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdimas Bina Bangsa Jurnal Multidisiplin Madani (MUDIMA)
Ayuningtyas Yuli Hapsari
Universitas Widyatama
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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High workload and its application to employee loyalty in indonesian start-up companies Muhammad Fahad; Ayuningtyas Yuli Hapsari
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v4iSpesial Issue 4.2385

Abstract

A company's workforce is one of the most important factors that any company must consider. Human resources are basically in the form of people employed by a company as planners and implementers of all activities and activities carried out by the company with a specific purpose. Good human resources management is required to manage human resources in the company and to ensure that the skills and potential of each human resource are maximized. HR Management is responsible for handling various HR-related matters and works closely with management to further develop the company. The job of personnel management is to create a comfortable working environment by presenting a workload that matches the abilities of each employee. These aspects are intended to increase the loyalty of the company's employees. The purpose of this survey was to determine respondents' responses regarding workload, work environment, and employee retention on PLABS.ID and to determine whether workload and work environment are a factor in employee retention on PLABS.ID. to find out how it affects The research methods used are descriptive and verification methods. The samples used in this survey are all her PLABS.ID employees. Data processing is performed by multiple linear regression, coefficient of determination analysis, and hypothesis testing. The survey results show that there is a significant impact of workload on the employee retention rate of PLABS.ID and work environment the on employee retention rate of PLABS.ID, and both workload and work environment have a significant impact at the same time. It can be said that About employee retention PLABS.ID
Brand Switching Behavior Influenced by Product Attributes and Variety Seeking with Consumer Trust as a Mediating Variable Dematria Pringgabayu; Agus Rahayu; Heny Hendrayati; Ayuningtyas Yuli Hapsari
Jurnal Multidisiplin Madani Vol. 3 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i1.2421

Abstract

The movement of cellular operators to other brands is of course a picture for the company. Therefore companies must be able to increase product innovation both from all aspects of the product attributes offered, such as service quality and pricing that meet consumer desires or needs for product variations. This study aims to determine whether brand switching behavior is really influenced by product attributes and also variety seeking, and researchers also use the consumer trust variable as a mediator. The research method used was a descriptive and explanatory survey with a total sample of 384 people. The results of the study prove that product attributes and variety seeking have a positive and significant influence in forming consumer trust, and consumer trust has a positive and significant effect in shaping brand switching behavior. It can be seen that this variable has the greatest test value so that it can be concluded that customer trust is a the biggest influence on brand switching on customers
Service Quality And Brand Image On Customer Loyalty At Grab-Bike Companies In Bandung City Daniel Exaudi Christia; Ayuningtyas Yuli Hapsari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i2.1365

Abstract

ABSTRACT Due to the growth of several service-related firms, particularly online transportation, businesses in this sector are now competing for the public's favor by providing high-quality services and building strong brands. Grab is one of the online transportation firms that focuses service quality and has one of the largest user bases in Indonesia, which shows that the company's brand image is strong. Based on this, this study seeks to determine how customer loyalty to Grab transportation services is influenced by service quality and brand perception. An associative quantitative approach was used for the research, and a total of 75 Grab users were included in the sample through the Google form. Multiple linear regression analysis is the method used for data analysis, and a partial test (t-test) and simultaneous test are also used (F-test). And the findings demonstrate that customer loyalty is influenced by service quality and brand perception. Keywords : Service Quality, Brand Image, Customer Loyalty
MEMBIDIK PELUANG USAHA YANG TEPAT BAGI GENERASI MILENIAL Pipin Sukandi; Yelli Eka Sumadhinata; Ayuningtyas Yuli Hapsari; Gallang Perdhana Dalimunthe; Annisa Lisdayanti; Irma Nilasari
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa (IN PRESS)
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.881

Abstract

Currently, many young people or better known as the millennial generation are entering the business world. Various fields are involved ranging from fashion, home furnishings to culinary businesses. But after they entered the business world, many felt inadequate because their business did not run even to bankruptcy. This is due to lack of knowledge about selling techniques. Not only good and cheap goods, but communication techniques, both verbal and non-verbal, are needed in the business world to attract consumers. This community service activity provides training on communication techniques, especially in the business world  
Co-Authors Agus Rahayu Annisa Lisdayanti Daniel Exaudi Christia Dematria Pringgabayu Gallang Perdhana Dalimunthe Heny Hendrayati Irma Nilasari Muhammad Fahad Pipin Sukandi Yelli Eka Sumadhinata