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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Menata Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat
Wahyudi Ilham
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Veterinary

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ANALISA MENU ENGINEERING “BEVERAGE” DI MOMOO JUICE BAR & COFFEE WINDSDOR KOTA BATAM Jeheil Lontaan; Dailami; Wahyudi Ilham; Syailendra Reza Irwansyah Rezeki
JURNAL MENATA Vol. 1 No. 2 (2022): NOPEMBER
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.917 KB)

Abstract

A food and beverage business requires a product to sell, namely a menu, a menu needs to be evaluated periodically to find out if the menu has increased or decreased. This study aims to determine the advantages and popularity of a menu using Menu Engineering theory and data processing with qualitative data as support. Menu Engineering theory uses 2 techniques, namely Menu Mix and Contribution Margin. This study provides results from 81 drink menus offered by MoMoo Juice Bar and Coffee Windsor, there are 28 menus or 34.57% in the star category, 13 menus or 16.05% in the plowhorse category, 21 menus or 25.93% in the category puzzle, and 19 menus or 23.46% in the dog category. Evaluation of the menu according to the classification is highly recommended to the management to increase business profitability.
PELATIHAN PRODUK MINUMAN UNTUK MENUMBUHKAN MINAT BAKAT SISWA SMA NEGERI 20 KOTA BATAM MENJADI SEORANG ENTREPRENUER Andri Wibowo; Wahyudi Ilham; Dailami; Moh. Thandzir
JURNAL KEKER WISATA Vol. 2 No. 1 (2024): JANUARI 2024
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v2i1.203

Abstract

Many MSME (Micro, Small and Medium Enterprises) actors are covered by their lack of knowledge about digital marketing and electronic commerce (e-commerce). Take advantage of the potential in digital marketing and how to create good digital content to attract customers. Based on various facts obtained from the field, it can be formulated that the problems that arise in the EPI (Excellent Preneur Indonesia) MSME community are: lack of content creation and content sharing for digital marketing content. This problem prompted the community service team to provide outreach regarding digital content creation for the development of the MSME community. The method used is in the form of lectures, then questions and answers, and practice of creating content. The outreach was attended by 25 participants and went smoothly. This service activity produced results, including being able to increase knowledge and motivation as well as participants' ideas for creating digital content for the business they were running and adjusted according to target customers.
HALAL METAVERSE TOURISM: STRATEGY TO CREATE INDONESIA AS THE CENTER FOR ISLAMIC TOURISM IN THE WORLD Haufi Sukmamedian; Wahyudi Ilham
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14725

Abstract

Abstract Tourism in Indonesia is an important economic sector. In this modern era, rapid technological developments have had a major impact on various sectors, including the tourism industry. Apart from being an economic engine, tourism is considered capable of reducing unemployment. In the national economy, tourism is a sector that is expected to increase the country's foreign exchange earnings. Indonesia is listed as the country with the second largest Muslim population in the world after Pakistan, which is expected to become a skilled driver of halal tourism in developing destinations. After the Covid-19 pandemic, tourism in Indonesia declined. Based on a Statista report, the world tourism sector lost 100.8 million jobs in 2020. Asia Pacific was the tourist area most affected by the pandemic, which lost 63.4 million jobs. One effort to restore tourism in Indonesia is by implementing metaverse tourism innovation as an effort to restore the tourism sector post-pandemic, especially to suppress the phenomenon of overtourism. Metaverse technology can help all aspects of life in the economic, educational and business sectors. It is hoped that the use of Metaverse technology can become a strategy to make Indonesia a center for Islamic tourism in the world. This research is qualitative research with a descriptive approach. Researchers use research data in the form of secondary data obtained from a number of credible sources such as scientific articles, books and a number of other sources that are credible and commonly used in research. These data were analyzed using analytical tools with stages of data collection, data selection, data reduction and drawing conclusions. Keywords: Halal Metaverse Tourism, Indonesia, Tourism
Co-Authors Andri Wibowo Dailami Haufi Sukmamedian Jeheil Lontaan Moh. Thandzir Syailendra Reza Irwansyah Rezeki