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Nurhikmawati Nurhikmawati
Sastra Inggris, Fakultas Sastra, Universitas Muslim Indonesia
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Language Styles of Advertisements In High End Magazine Hariratul Jannah; Sumirna Sumirna; Nurhikmawati Nurhikmawati
Tamaddun Life Vol 15 No 2 (2016): December 2016
Publisher : Fakultas Sastra - Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.995 KB) | DOI: 10.33096/tamaddun.v15i2.40

Abstract

The objectives of the research are to know how the language styles are used in advertisements High-End magazine and to know the kinds of language styles used in advertisements High-End magazine. This method of writing is descriptive by exposing aspects of language style contained in High-End magazine. In this study, the data obtained from High-End magazine, published in January 2014. The samples taken are 20 types of ads. In conclusion, there are eight kinds of language styles used by advertisers in High-End magazine. The language styles are the parable, metaphor, personification, prolepsis or anticipation, oxymoron, alliteration, asyndeton, and assonance.
Co-Authors Hariratul Jannah Sumirna Sumirna