Tamaddun
Vol 15 No 2 (2016): December 2016

Language Styles of Advertisements In High End Magazine

Hariratul Jannah (Sastra Inggris, Fakultas Sastra, Universitas Muslim Indonesia)
Sumirna Sumirna (Akademi Bahasa Asing UMI)
Nurhikmawati Nurhikmawati (Sastra Inggris, Fakultas Sastra, Universitas Muslim Indonesia)

Article Info

Publish Date
15 Dec 2016

Abstract

The objectives of the research are to know how the language styles are used in advertisements High-End magazine and to know the kinds of language styles used in advertisements High-End magazine. This method of writing is descriptive by exposing aspects of language style contained in High-End magazine. In this study, the data obtained from High-End magazine, published in January 2014. The samples taken are 20 types of ads. In conclusion, there are eight kinds of language styles used by advertisers in High-End magazine. The language styles are the parable, metaphor, personification, prolepsis or anticipation, oxymoron, alliteration, asyndeton, and assonance.

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Journal Info
Tamaddun
Website

Abbrev

tamaddun-life

Publisher

Universitas Muslim Indonesia

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Tamaddun is a multidisciplinary peer reviewed and open access journal in language, literature, and culture. The aim is to publish conceptual and research articles that explore the application of any language in teaching and the everyday experience of language in education. Its scope is international ...