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All Journal Wimba: Jurnal Komunikasi Visual
Deandra Marvela
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Kampanye Work Life Balance kepada Ibu Berkarier dalam Lingkungan Kerja dari Rumah Deandra Marvela
Wimba : Jurnal Komunikasi Visual Vol. 13 No. 2 (2022)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jkvw.2022.13.2.4

Abstract

Work-life balance is important for working mothers who work from home to avoid physicaland mental fatigue. This study aims at devising a social campaign to mitigate conflict. The goal of thiscampaign is for working mothers from home achieve work-life balance through personal change. Theresearch methodology is carried out through literature studiesrelated to work and family conflict, burnout, work-life balance, and career mothers. In addition, questionnaires were distributed to 119 athome working mothers to learn about what was going on in the field. Following this, in-depthinterviews were conducted on the management and psychology topics of the sources investigated.Based on the results of the analysis, the concept of designing a work-life balance campaign wassuccessfully compiled. It provides an ideal work balance model for at-home working mothers. Thecampaign is expected to allow career mothers to consciously balance their lifestyles and preventpotential conflicts.
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