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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Manajemen Bisnis Unbara
EFRINA MASDAINI
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Palembang
Economics, Econometrics & Finance Education Other

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PENGARUH PROMOSI PADA PENINGKATAN PENJUALAN PADA CV. AGRA UTAMA PALEMBANG EFRINA MASDAINI
Jurnal Manajemen Bisnis Unbara Vol 3 No 2 (2022): Jurnal Manajemen Bisnis Unbara Desember 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jmbu.v3i2.1722

Abstract

Abstract The study entitled The Effect of Promotion on Increasing Sales at CV. AGRA UTAMA Palembang discusses how promotions are carried out on CV. AGRA UTAMA Palembang does it have a significant influence on increasing sales. The data used are primary data and secondary data which are then analyzed qualitatively by describing the existing problems to then be analyzed based on Marketing Management theories. Based on the results of the study, it was concluded that in the Validity Test it can be seen that the value of r calculated for all indicators tested is positive and greater than the r table value which is 0.44, in Simple Linear Regression where the Summary Model Table displays the value of R which is symbol of the value of the correlation coefficient. In this study the correlation value was 0.028. In the ANOVA table above, sig 0.939 is obtained, which means <significant criterion (0.05). Thus the regression equation model based on research data is significant, meaning that the linear regression model is influenced/has linearity criteria.
The Role of Compensation Moderates Individual Factors towards Employee Performance at XXX Palembang Company Eni Cahyani; Avissa Avissa; Efrina Masdaini; Emelda Emelda; Sani Abdullahi Sule
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 13, No 3 (2022): December 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v13i3.17538

Abstract

This study aims to determine the effect of work discipline, appreciation, motivation and responsibility on performance. The number of respondents to the research was 66 people, the sampling technique was by applying saturation sampling. The data used is primary data, namely by questionnaire and secondary data. Exogenous variables consist of work discipline, motivation, protection as well as moderating variables while endogenous variables are employee performance. The scale of measurement of indicator variables uses a Likert scale. Data processing is done by calculating using SmartPLS 3.0 software. Data analysis in this study uses the Partial Least Square (PLS) approach. PLS is a structural equation equation model (SEM). Empirical results state that this model is feasible to study, then the results of hypothesis testing reveal that work discipline has a positive effect on performance. Motivation has no effect on performance, it is also revealed that the setting does not moderate work discipline and motivation on performance.
Co-Authors Avissa Avissa Emelda Emelda Eni Cahyani Sani Abdullahi Sule